Clark Rubber

EVERYTHING POOLS, FOAM, RUBBER & CLEANING

Clark Rubber is an iconic Australian retail brand with a history dating back to 1946. Known for our specialisation in pools, foam, rubber and cleaning, the brand has grown into a trusted household name with a reputation built over decades of serving Australian families, tradespeople and businesses.

Proudly Australian-owned and operated, Clark Rubber combines its rich heritage with a forward-looking approach that continues to evolve with consumer needs. Today, the brand is undergoing a significant transformation through its “Project Ignite” initiative, which aims to modernise store design, enhance customer experience and strengthen its retail offering.

At the heart of the business is a commitment to helping Australians create great backyard and lifestyle moments and to support customers with knowledgeable service, product expertise and reliable solutions. Clark Rubber’s mission and values revolve around trust, innovation and delivering consistent quality across its national network of stores and services.

Becoming a Clark Rubber franchisee means joining a nationally recognised and highly respected Australian brand with a long-standing reputation for quality and reliability. With a diverse product range spanning pool supplies, foam solutions, bulk cleaning, and rubber products, franchisees benefit from multiple revenue streams and year-round demand.

The business offers flexible franchise models including large-format retail stores, smaller Pool & Spa stores and mobile service vans which makes it accessible to a wide range of investors and allows franchisees to choose the model that aligns best with their goals and budget. Clark Rubber provides extensive training and ongoing support covering operations, marketing, customer service, and financial management, ensuring franchisees are set up for long-term success.

Backed by national marketing campaigns, a strong supply chain and a proven franchise system, the brand continues to innovate and strengthen its market position through initiatives like Project Ignite. For franchisees, this means entering a business with both heritage and modern momentum, supported by a dedicated team and a community of peers.