Summary
Since 1997 Genesis Health + Fitness has become a trusted Australian brand, backed by Belgravia Group. With a proven blueprint for success, we provide franchisees with turnkey setup & ongoing support.
Location Details
Burbridge
An opportunity in Burbridge is available now! Feel free to reach out to us for more information.
About the Opportunity
Own a Genesis Health + Fitness Club!
Join one of Australia’s most established fitness brands, backed by over 25 years of success!
At a Glance:
- Australian-owned brand with 40+ clubs nationwide.
- 2 proven franchise models to suit your goals and budget.
- From $700k turnkey investment, including building costs and equipment.
- Minimum liquid capital: $300k.
- Backed by Belgravia Group.
Franchise Models
1. Compact Model 750sqm
Perfect for who love the Genesis Health + Fitness concept but are seeking a more focused footprint.
Includes:
- Full gym floor (weights, plates, cardio).
- Coaching Zone Group Training.
- Reformer Pilates studio.
Starts from $700k including equipment and building costs.
Full-Service Model 1200sqm+
Ideal for entrepreneurs wanting a full-service health club with all the bells and whistles.
Includes:
- Extensive gym floor.
- Multiple group fitness studios.
- All Premium Offerings: Coaching Zone, Reformer Pilates and Recovery.
- Space to scale based on community need.
Starts from $1.2M including equipment and building costs.
What You Get
Full Turnkey Setup:
- Help with property sourcing, lease negotiation and council approvals
- A project team to guide you through all the construction and fit-out to ensure everything runs smoothly and goes to plan.
- Assurance that your systems are operating at full throttle, so you and your members can reap the rewards of your hard work from day one.
Pre-Sales & Marketing Power:
- Pre-sales campaign management and community activation
- Effective marketing strategies to attract new members before open day and beyond.
- Access to an on-brand creative library and suite of marketing tools
Ongoing Business Support:
- Local State & Area Managers to guide performance
- Help with business planning, recruitment & training
- Peer network of franchisees sharing best practices
Technology & Operations:
- Dedicated IT support team
- Customised equipment selection
- WHS systems, procurement, and operational platforms
Why Choose Genesis Health + Fitness?
- Trusted for 25+ years with a strong brand recognition and community presence.
- Australian-owned and operated.
- Belgravia Group backing: Australia’s largest privately owned health and leisure business.
- Culture of collaboration with learnings and support from a network that grows together.
Marketing support
Marketing is critical to the successful launch and growth of any business, yet we’re not all experts on the subject (what business owner has time to keep up with the latest digital marketing strategies, the most popular influencers and what websites potential members are visiting). With us, you have the full support of a highly experienced team behind you to handle everything from marketing strategy and asset creation to Public Relations and SEO. You also have access to localised knowledge and assistance from your area operations manager.
Training provided
With Genesis Health + Fitness you’re in business for yourself, not by yourself. The journey begins with a one-week intensive training session – it’s one-on-one, it’s personalised, & it will give you the tools & confidence to take the next steps. A member of our team is with you every step of the way. Whether it’s searching for properties, project managing the fit-out or marketing for pre-sales, we are there to assist & share our knowledge. We want you to enjoy the experience of running your own business.
Skills
We love working with like-minded individuals who share our passion for creating more active communities. If you’ve worked in the fitness/health industry before or previously run your own business- That’s a great advantage! It’s certainly not essential though. The support we offer and the experience of our group mean you can even make a complete career change with Genesis Health + Fitness –and many of our franchisees have done just that. With us, you can focus on your strengths and the work you really enjoy and let our team assist with the rest.
Year Business Established
1997
Site locations
41
History
Since 1997, Genesis Health + Fitness has been empowering Australians to live healthier, more active lives. Australian owned, we have grown from our first club in Ringwood, Victoria to over 40 locations nationwide and counting. We are passionate about creating an inclusive, encouraging and empowering fitness community, offering 24/7 access, state-of-the-art facilities, a variety of premium fitness options and dedicated trainers to help every member feel welcome and supported on their unique journey to health and wellness.
Awards
Finalist for the 2025 AUSactive Franchise/Brand of the Year Award.
Connect with us