Genesis Health + Fitness

Are you considering a franchise business?

Let us tell you why Genesis Health + Fitness should be at the top of your list.

Genesis started over 25 years ago with one club in Ringwood, Victoria, and has since grown into one of Australia’s premier fitness club organisations, boasting over 70,000 members and hundreds of highly skilled employees.

At Genesis, we’re dedicated to fostering active, healthy communities through our 40+ locations Nationwide. Genesis offers its members 24/7 access to weights, plates and cardio areas, functional training spaces, group fitness classes, as well as amazing value premium products like Reformer Pilates and Coaching Zone.

Supported by a team of experts, we’re committed to the success of our stakeholders.

When you join the Genesis Health + Fitness franchise network, you become part of the prestigious Belgravia Group - the largest Australian, privately owned health and leisure business. With over 7,000 employees and 200 locations across Australia, spanning health, leisure, tourism, property, finance, and technology, we’re a powerhouse committed to creating active, healthy communities.

All this makes us different from almost every other franchise in Australia. But there are many other ways in which we provide new franchise owners with an advantage.

Our proven business model is set up to keep it smooth, supportive and simple – freeing franchisees up to focus on their business and their members.

You see, with most fitness franchises a lot of the hard work in location set-up is left up to you. It’s on you to find a suitable location in your chosen area, negotiate your own lease, contract builders and trades to design the layout (or worse, get a rigid layout with no customisation). Find safe, high-quality equipment at a reasonable price, promote your business in the lead up to opening day, and hire an entire team of service staff and personal trainers. Not only does this mean you're doing a LOT of the hard work by yourself, but with so many moving parts, it's very easy to make a costly error.

With Genesis Health + Fitness, you can rest assured knowing you’re supported throughout the entire set-up process and beyond. We handle your accounts, marketing, leasing, training and so much more.

Our expert support team helps you every step of the way to set your business up for success. As a franchisee with Genesis, you’ll receive:

• Help finding your perfect location and negotiating the lease.
• Ability to customise your club with two distinct models to choose from – 700sqm and 1200+sqm.
• A project team to guide you through all the construction and fit-out to ensure everything runs smoothly and goes to plan.
• Effective marketing strategies to attract new members.
• Advice on how to hire and train new staff to keep your customers happy and help grow your business.
• Assurance that your systems are operating at full throttle, so you and your members can reap the rewards of your hard work from day one.

Want to find out more? Enquire now and let’s find out if Genesis Health + Fitness is the right fit for you.

Genesis is different from traditional fitness franchises and gyms. It’s like having all the benefits of a big box franchise without all the usual constraints – but with all the support.

Genesis franchisees gain access to a plethora of resources unavailable to independent businesses, including marketing materials, operational systems, and enhanced purchasing power.

Plus, you’ll receive comprehensive support and guidance through training and ongoing assistance from the Genesis team of experts, ensuring effective business operation and members before your doors even open. This support network not only reduces risks but also fosters a sense of shared success among franchisees, leveraging the collective experience, expertise, and mutual support within the Belgravia franchise network.

We’re by your side spotting you every step of the way.