About the Business

Business ID: XB162901

Exclusive Opportunity in Premium Home Fragrance and Wellness Products. Wholesale/Distribution. Leaders in the field.

Average Revenue (2022-2025): $7.8M | Adjusted EBITDA (2022-2025): $961,114

Business Overview

Founded in 2009, this highly regarded brand has grown into one of Australia’s top-tier fragrance and wellness companies, managed by a dedicated team. The company supplies major clients alongside a robust online platform that accounts for approximately 18% of sales.

The business’s supply chain strategy provides several strategic advantages. Core products retain an Australian-made identity, appealing to customers seeking locally produced premium products. Seasonal and specialised products can be sourced and produced efficiently overseas without compromising on quality or brand integrity. The approach also provides scalability for future growth, allowing the business to expand its domestic footprint while remaining well-positioned for international markets.

The family-owned Australian identity adds an important layer of appeal. Unlike some competitors owned overseas, the brand’s local roots and family-driven approach foster authenticity and a personal connection, building strong loyalty and reinforcing the premium brand story.

Unparalleled Growth & Profitability Potential

Located in NSW with a central office in Sydney. The business has increased its market to cover all states of Australia.

Key Benefits & Features

- Established for over 16 years with a proven track record of success

- Majority of core products manufactured locally in Australia

- High-margin business model

- Family-owned with strong legacy and operational expertise

- Trademark-protected branding

- Fully integrated production facilities

- Well-developed international and domestic supply chains

- Skilled marketing and sales team in place

- Robust procedures and systems for seamless operations

- Consistent profit history

- Loyal and expanding customer base

- Solid market reputation for quality and value

- Significant growth potential in an expanding industry

Terms & Transition
To ensure a smooth handover, owners are open to remaining involved for a period, dependent on the new owner’s experience and transition needs.

Closing Statement
This is a rare opportunity to acquire a proven, profitable brand in a thriving sector. Ideal for investment groups, strategic buyers, or industry operators seeking to expand their portfolio with a well-established and scalable business.

Price &