Summary
Merry Mary is a boutique hotel in Marysville with eight suites, modern amenities, a licensed dining area, and year-round tourism appeal. A rare freehold opportunity in a prime lifestyle destination.
Location Details
22 Martin Road, Marysville
Potential
Strong long-term tourism demand and operational flexibility.
Located just 95 km northeast of Melbourne—close to Lake Mountain snowfields, Yarra Valley wineries, Lake Eildon recreational sites, 4WD trails, hiking to Steavenson Falls, and motoring events. With few boutique hotel competitors and solid guest ratings (4.6 on Google, 9.1 on Booking.com from 400+ reviews), this freehold represents rare growth and income potential in a leading lifestyle destination.
Skills
Operational readiness and guest experience-focused setup.
Turnkey hospitality asset with high-quality infrastructure: licensed dining room, commercial kitchen, spa-equipped suites, and kitchenette provisions ensure seamless operations. Strong online reputation with high staff reviews and comfort ratings; modern, low-maintenance finishes; flexible layout enables use as manager’s residence or for owner-operator arrangements.
Hours
Turn-key, 24/7 flexible operation—ideal for owner-operators or seasonal staffing.
Lease
Freehold sale; no lease—enjoy full ownership and operational independence.
Employees
Staffed as needed: likely 2–3 full-time (front desk/cleaning/kitchen), with additional seasonal or onsite staff during peak snow and ski-play periods.
Reason for Sale
Current owners are seeking to pursue new ventures outside the hospitality sector, creating a rare opportunity to acquire a fully operational, high-quality boutique hotel in Marysville. This freehold property offers immediate income potential and long-term growth prospects in one of Victoria’s premier lifestyle and tourism destinations.
About the Business
“Merry Mary” is a purpose-built, architecturally designed boutique hotel located at 22 Martin Road, Marysville. Opened in January 2020, the property offers a unique combination of modern amenities, flexible accommodation options, and a prime location at the heart of Victoria’s lifestyle and tourism hub.
Comprising eight high-quality suites accommodating 22–24 guests, each room features king or queen bedding, private bathrooms with spa baths or spa-style showers, and either kitchenettes or tea/coffee stations for guest convenience. Five suites have private external access, while three are within the main building, which can also be configured to provide a manager’s or owner’s residence if desired.
A licensed communal dining area and a fully equipped commercial kitchen allow for onsite catering, breakfast service, or the option of hosting private functions, weddings, or workshops. Additional guest amenities include fast Wi-Fi, independent electrical metering for each suite, on-demand hot water systems, and expansive outdoor entertainment spaces complete with a barbecue, pizza oven, and landscaped surrounds.
“Merry Mary” is consistently recognised for its exceptional guest experience, achieving strong reviews on major booking platforms (4.6 Google, 9.1 Booking.com), making it a trusted and highly regarded accommodation choice for Marysville visitors. Its proximity to Lake Mountain Alpine Resort, the Yarra Valley wineries, Steavenson Falls, hiking and cycling trails, and seasonal events ensures year-round appeal and repeat visitation.
Whether operated as a private boutique hotel, a wellness retreat, or a mixed-use accommodation offering, “Merry Mary” represents a rare turnkey opportunity in a tightly held tourism market just 95 km from Melbourne.
History
“Merry Mary” was conceived as a high-quality boutique accommodation offering for Marysville’s growing tourism market, following the town’s extensive redevelopment in the past decade. Completed and opened in January 2020, the property has quickly established a reputation for modern comfort, flexible layouts, and strong guest satisfaction, with minimal upkeep required due to its contemporary construction and thoughtful design.
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