Summary
Iconic Phillip Island surf business established in 1969. Two locations, retail, surfboard manufacturing, surf school, hire and e-commerce. A rare opportunity with strong growth potential.
Location Details
147 Thompson Aveune
Located on iconic Phillip Island, with established locations in Cowes and Smiths Beach. Positioned within one of Victoria’s premier surfing destinations, the business benefits from strong tourism, local trade and a renowned surf culture.
Potential
Island Surfboards offers significant potential for continued growth, supported by over 55 years of brand recognition and goodwill. Opportunities include expanding wholesale distribution, growing e-commerce and online sales, developing branded apparel and merchandise, expanding surf education programs and increasing the brand’s national presence. Its diverse revenue streams and established customer base provide a strong platform for an incoming owner to build on the business’s iconic legacy.
Skills
Ideally suited to a passionate owner-operator, investor or industry participant with strong business, retail or management skills. Experience in surfing is not essential, with an experienced team and proven operating systems already in place. Skills in sales, marketing, e-commerce, customer service and business development would support future growth. An appreciation for the surf and tourism industries, combined with the ability to lead a team and build on an iconic brand, would be highly advantageous.
Hours
Established operating structure with experienced staff, suited to the retail, surf and tourism market.
Lease
Lease details provided upon application.
Employees
Supported by an experienced and established team with proven operating systems in place across retail, surfboard manufacturing, surf school operations and customer service.
About the Business
Castran and Alex Scott & Staff are proud to present Island Surfboards for sale as a thriving going concern.
Unlike a traditional surf retailer, Island Surfboards controls every stage of the customer journey. The business designs and manufactures its own proprietary surfboards, operates a highly regarded surf school, provides equipment hire and repairs, wholesales branded products, and has an established e-commerce platform extending its reach well beyond Phillip Island.
Operating from two strategic Phillip Island locations, the business comprises its flagship retail store and surfboard manufacturing headquarters in Cowes, together with the iconic Smiths Beach retail store and Island Surf School, positioned alongside one of Victoria's premier surfing destinations.
This fully integrated business model services locals, tourists, schools and the broader surfing community, creating multiple complementary revenue streams while reducing reliance on any single market segment.
Supported by an experienced team, loyal customer base, exceptional brand recognition and more than five decades of goodwill, Island Surfboards is ideally positioned for continued growth. Significant opportunities exist to further expand wholesale distribution, online sales, branded apparel, education programs and national market presence.
Whether you're a strategic investor, industry participant or passionate owner-operator, this is a rare opportunity to acquire one of Australia's most respected surfing businesses with an unmatched legacy and exciting future potential.
Business Highlights
• One of Australia's longest-established independent surf brands.
• One of Victoria's most recognised surf retailers and surf schools.
• Diversified income streams from retail, surfboard manufacturing, surf school operations, equipment hire, repairs, wholesale distribution and e-commerce.
• Two established Phillip Island locations including Cowes and Smiths Beach.
• Designs and manufactures its own proprietary surfboards and branded products.
• Well-established surf school servicing tourism, schools and the local community.
• Loyal customer following with outstanding brand recognition and significant goodwill.
• Experienced team and proven operating systems.
• Strong online presence with further opportunities to expand digital sales.
• Significant growth potential across wholesale distribution, branded merchandise, education programs and national brand expansion.
• Sale includes the business and associated operating assets (freehold not included).
History
For more than 55 years, Island Surfboards has been woven into the fabric of Australian surfing.
Established in 1969, this legendary Phillip Island business is far more than a surf shop.
Synonymous with Phillip Island's world-renowned surfing culture, Island Surfboards has built an enviable reputation through generations of surfers, locals and visitors alike. From shaping boards for Australia's coastline to introducing thousands of people to surfing through its renowned surf school, the business represents authenticity and heritage.
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