Summary
GOTCHA now expanding in ACT. Join our business model supported by an integrated supply chain and a globally recognised brand born in Australia. Stores starting from $200,000 now available.
Royalties
6% of gross
Marketing Fees
2% of gross
Location Details
The Australian Capital Territory offers significant growth potential for premium, high-quality, experience-driven beverage brands. Now is the time to secure your new store with a nationally recognised franchise brand.
About the Opportunity
A Proven & Scalable Business Model
Founded in 2017, GOTCHA Fresh Tea has rapidly expanded by combining premium products with streamlined operational systems. Our model is designed for efficiency, consistency, and long-term growth.
Premium Positioning = Strong Margins
We differentiate ourselves through:
· We farm our own tea leaves brewed to order
· Natural fruit pulps and quality toppings
· New product launches every 6 – 8 weeks
· Innovative brewing and mixing technology
· Innovative NPD team
This premium positioning builds strong customer loyalty and repeat business.
Built for Operational Simplicity = Smart Systems, Smoother Operations
Our advanced technology and streamlined processes:
· Reduce training time
· Easy to follow systems
· Improve product consistency
· Simplify day-to-day management
· Support multi-store scalability
This is not a “create-your-own-system” — it’s a refined franchise platform
End-to-End Set-Up Support
From site selection to grand opening, our experienced team supports you with:
· Location guidance
· Store design and fit-out coordination
· Supplier network access
· Launch marketing
· Opening week promotions
You’re supported at every stage — from first enquiry to full operation.
Marketing support
Franchisees contribute 2% of gross sales to the National Marketing Fund, managed by a dedicated marketing team focused on driving customer traffic and brand growth.
National campaigns feature high-impact collaborations with globally recognised brands:
· Pokémon
· Hello Kitty
· SpongeBob SquarePants
· Disney
These partnerships generate excitement, expand social media reach, and create consistent customer demand.
The GOTCHA Loyalty App boosts engagement through exclusive rewards, member benefits and updates on the latest promotions.
Training provided
We don’t just hand you a manual — we build capability.
Training includes:
· Two weeks of intensive hands-on training at our dedicated Melbourne facility
· Beverage preparation and quality control
· Full franchise system and operations training
· Additional in-store training during launch
After opening, dedicated Franchise Business Coaches provide ongoing operational and performance support to help optimise profitability.
Skills
We’re seeking:
· Business-minded individuals
· Owner-operators or family members
· Motivated leaders ready to grow
· Multi-site ambition welcome
No prior food & beverage experience is required — our systems are designed to teach you everything you need to know.
Length of Agreement
Typical lease terms range from 5–7 years, aligned with long-term franchise agreements.
History
Australia's Most Loved Homegrown Bubble Tea Brand - GOTCHA Fresh Tea
Founded in 2017 from humble beginnings, Gotcha Fresh Tea has redefined bubble tea in Australia by introducing a premium, luxury tea experience — from the quality of each sip
to the entire in-store atmosphere. This is why GOTCHA now has over 50 stores in Australia & expanded internationally into multiple countries.
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