Summary
GOTCHA is expanding in Queensland through new shopping centre kiosks and strip shop locations, targeting low-risk rental structures with high-margin performance.
Royalties
6% of gross
Marketing Fees
2% of gross
Location Details
Metropolitan Brisbane and Regional Queensland offers significant growth potential for premium, high quality & experience-driven beverage brands. Now is the time to secure your new store with a nationally recognised franchise brand.
About the Opportunity
Founded in 2017, GOTCHA Fresh Tea has grown rapidly by combining premium products with streamlined operating systems. Our business model is designed for efficiency, consistency, and sustainable long-term growth.
Premium Positioning Drives Strong Margins
We stand apart through a premium product offering, including:
Tea leaves sourced from our own farms and brewed to order
Natural fruit pulps and high-quality toppings
New product launches every 6 to 8 weeks
Innovative brewing and mixing technology
A dedicated and forward-thinking NPD team
This premium positioning strengthens customer loyalty, encourages repeat business, and supports strong margins.
Built for Operational Simplicity
Our advanced systems and streamlined processes are designed to make operations easier and more efficient.
They help:
Reduce training time
Provide easy-to-follow systems
Improve product consistency
Simplify day-to-day management
Support multi-store scalability
This is not a franchise where operators are left to create their own systems. It is a refined platform designed to help franchisees run with confidence, consistency, and efficiency.
End-to-End Set-Up Support
From site selection through to grand opening, our experienced team supports franchisees at every stage, including:
You are supported throughout the entire journey, from initial enquiry to a fully operational store.
For furher information please contact Justin Menzies M:0451461971 0r E:[email protected]
Marketing support
Franchisees contribute 2% of gross sales to the National Marketing Fund, which is managed by a dedicated marketing team focused on driving customer traffic and strengthening brand growth.
National campaigns are supported by high-impact collaborations with globally recognised brands, including Pokémon, Hello Kitty, SpongeBob SquarePants, and Disney.
The GOTCHA Loyalty App further enhances customer engagement by offering exclusive rewards, member benefits, and real-time updates on the latest promotions.
Training provided
We don’t just hand you a manual — we build capability.
Training includes:
· Two weeks of intensive hands-on training at our dedicated Melbourne facility
· Beverage preparation and quality control
· Full franchise system and operations training
· Additional in-store training during launch
After opening, dedicated Franchise Business Coaches provide ongoing operational and performance support to help optimise profitability.
Skills
We’re seeking:
· Business-minded individuals
· Owner-operators or family members
· Motivated leaders ready to grow
· Multi-site ambition welcome
No prior food & beverage experience is required — our systems are designed to teach you everything you need to know.
Length of Agreement
Typical lease terms range from 5–7 years, aligned with long-term franchise agreements.
History
Australia's Most Loved Homegrown Bubble Tea Brand - GOTCHA Fresh Tea
Founded in 2017 from humble beginnings, Gotcha Fresh Tea has redefined bubble tea in Australia by introducing a premium, luxury tea experience — from the quality of each sip
to the entire in-store atmosphere. This is why GOTCHA now has over 50 stores in Australia & expanded internationally into multiple countries.
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