Summary
- 90% of the work is regular lawn mowing clients - 300+ clients with repeating jobs. - Strong brand prescence and automatic lead flow - Untapped growth potential - $12-18k owner profit per month
Revenue
$30,000 pm
Rent
$0 pm
Expenses
$15,000 pm
Net Profit
$15,000 pm
Location Details
St George & North Shore
85% of clients are located in the St George region. Within 7km of Mortdale.
Remaining 15% are in the North Shore Region due to a potential expansion. Still many leads flowing from there that we don't have capacity to service. Can be sold off.
Potential
This business has had a strong growth trajectory and with the right strategies could soon reach over $1m in annual revenue.
The business boasts the most 5 star reviews of any lawn mowing service within 10km of Mortdale, making it the first place homeowners and commerical managers look to for a quote.
Currently the business is supply constrained, meaning there is too much work to handle which has resulted in us rejecting potential clients. The right buyer could capitalise on this excess demand, turning it into $$$.
Skills
The founder had no prior skills in lawn mowing & maintenance before starting the business 3.5 years ago.
The founder has worked hard at keeping a narrow scope of work, so the jobs are easily completable by new staff or a new owner. Estimated 3 months time for owner to become proficient in the work. Above average fitness level will lead to quicker results.
90% of administrative tasks are handled by a trained filipino assistant which means the administrative headache for the owner is minimal.
Hours
Monday to Friday 7:30am-4:00pm
Hours are flexible depending on the schedule. Admin works 7:30am-6:00pm.
Lease
No lease.
Employees
1 Full time Employee Working the tools. Has a base salary and a revenue share component. Average pay - $1600 week.
1 Full-time Admin Staff. Remote. 1 Year. Average pay: $330 week.
Reason for Sale
I am reluctantly selling the business as I am transitioning into a career in financial planning.
I started the business during my finance degree which I have since completed. I have a passion for personal finance and have been offered a role at a financial planning firm.
I want to focus 100% on financial planning, hence wanting to sell the business rather than running it while working a full time. An extremely hard decision to make, especially as the business is on an upward trajectory.
About the Business
Product Offering - All fixed price. Minimal hourly rate work.
- Our main regular service: Lawn Mowing, Edging & Blowing. Two options. Each 2 weeks in summer, 4 weeks in winter OR 4 weeks in summer, 8 weeks in winter (higher per service price).
- Other services: Hedge Trimming, Minor Chainsawing, Minor Mulching, Weeding, Clean Ups.
The majority of the business's revenue comes from the regular maintenance, providing stable and reliable cash flow. We have been able to streamline the regular services to become on average our highest earning per hour. Revenue generated per hour on lawn mowing is over $130.
How a job is done.
- Employee has access to Sortscape software. Has access to the job and a description of work required.
- Solo employee drives ute to the job. Unloads and completes the scope. Aiming for $130+ per hour rev generated.
- Employee takes around 3 photos of the areas completed and uploads to sortscape. Marks job as complete.
- Employee goes to next job. 8-10 jobs per day.
- Overseas admin assistant sends invoice via sortscape. Client pays.
Clients
- 75% of clients are regular homeowners. Majority pay online through BSB or Credit Card. 10% pay in cash.
- 25% of remaining clients are NDIS, Aged Care, Insurance or Strata Properties. These all pay via invoice with 7 day terms (BSB & Acc).
- 310 Regular Clients on a repeating visit.
- 270 of these clients are in the St George geographic area within 7km of mortdale station. This allows for extremely close drive times and routing. More improvement can be done on this optimising the routes.
- Remaining 40 clients in the North Shore region spanning from Riverview to St Ives. This group has similar profitability, however longer drive times. These could be sold off to another contractor or continued to grow. Demand is extremely high in this location.
- Low Churn rate of customers. Around 2% per month. Common reasons: Selling, Family, We drop them as the job is becoming to cumbersome.
Leads
- The business attracts much of the lawn mowing traffic due to our high number of reviews on google. 4.9/5 rating with 128+ reviews.
- Two business profiles. St George & North Shore.
- High converting website hosted on webflow. It's a modern, sleek and repsonsive site. Took around 10 days to build out with tech professional help.
Why it's a great investment
- Rapid Organic growth with no ad spend required
- Loyal and driven team
- Very very minimal owner admin. Mostly automated
- Profit expansion and low churn customer base
- Remarkable efficiency and systems
History
First Lawn Completed in 2023
FY 24 - Rev Approx 100k (not tracked in xero
FY 25 - Rev 200k 70k profit.
FY 26 - Rev 400k 90k profit.
FY 27 - Projected 650k Rev. 180k profit.
As time has gone on, profit has expanded and the efficiency has greatly increased. Brand has increased and our customers love our service. We used to have 5+ uni students casual workers, however, we switched to full time workers which resulted in much more stability and better profits. Over the years we have made tweaks to make the business what it is today.
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