About the Business

Established since the early 2000s, this is a rare opportunity to acquire a highly profitable and long-standing coffee roasting, wholesale distribution, online retail and equipment business, ideally suited to established coffee roasters, beverage groups, hospitality/food distributors or industry operators seeking a substantial strategic bolt-on acquisition.

With more than 25 years of trading history, the business has developed a significant and diversified wholesale customer network, strong recurring coffee revenue, an established online sales channel, substantial roasting and production infrastructure, and a unique portfolio of intellectual property and brands.

Generating approximately $2.5 million in annual revenue, the business represents a proven operating platform with multiple channels to market. Coffee accounts for approximately 78% of total revenue, providing a strong recurring income base supported by an established network of cafe and hospitality customers throughout metropolitan and regional Victoria. The customer base is well diversified, with approximately 325 wholesale customer accounts represented in the sales analysis, reducing reliance on any single major customer.

A major strategic advantage is the business's extensive customer equipment network.
The business retains ownership of commercial coffee equipment deployed with customers under free-loan arrangements. Under the existing agreement structure, participating customers are required to purchase their coffee exclusively from the business while in possession of the equipment.

This creates a powerful commercial relationship between:
Owned Equipment Cafe Customer Exclusive Coffee Supply Recurring Revenue

The identified free-loan network alone represents approximately $600,000 of commercial equipment, before consideration of the broader roasting, production, warehouse, vehicle and operational asset base. The overall Plant, Equipment & Customer Equipment Network is estimated at approximately $1 million to $1.5 million, subject to final verification.

The business also operates an established online roastery and direct-to-consumer sales channel, generating approximately $192,000 in analysed online sales. More than 80% of online customers are repeat purchasers, with customer accounts established, demonstrating exceptional retention, repeat ordering behaviour and brand loyalty. This provides an incoming purchaser with an established digital customer base in addition to the wholesale network.

Significant unique intellectual property is also included in the acquisition, comprising registered trademarks, established business names, proprietary coffee blend names and multiple domain names. This provides an incoming operator with an established brand ecosystem developed over more than two decades.

The business generates revenue across wholesale roasted coffee, online sales, commercial coffee machines and grinders, cafe consumables, complimentary beverage products, equipment servicing, freight, distribution and associated product sales.

For an existing roaster, this represents considerably more than the purchase of another coffee brand. It is the acquisition of an established revenue-producing coffee platform incorporating a diversified customer network, recurring bean volume, strategically deployed equipment, high-retention online customers, regional market presence, production infrastructure, distribution capability, established brands and unique intellectual property.

For a strategic purchaser, the opportunity is to acquire in a single transaction what could otherwise take many years and significant capital to build organically.

**Please note that for confidentiality the image in this advert is generic and is not of the actual business**

Lease Details
Commenced on 1 August 2022 for 5 x 5 x 5 x 5 (20 years)

Premises Details
The business operates from a substantial approximately 653 sqm industrial premises, configured t...