Summary
Established online fitness & supplement brand with $4M+ cumulative revenue, loyal customer base, and lean operating model. No premises, no debt, no lease. Turnkey digital business ready for new owner.
Revenue
$130,000 pa
Rent
$0 pa
Expenses
$30,000 pa
Net Profit
$100,000 pa
Location Details
The business currently operates from a fully owned Brisbane warehouse, providing strong infrastructure and operational reliability. It can also be run remotely, with straightforward transition options to third-party logistics (3PL) fulfilment.
Potential
Significant growth potential through new brand partnerships, expansion into adjacent product categories, subscription/membership models, and investment in content-driven marketing and influencer partnerships. The Australian health and fitness market continues to grow year-on-year
Skills
No specialist qualifications required. Ideal for someone with basic eCommerce and digital marketing experience, or a passion for fitness and online retail. All systems, SOPs, and supplier relationships are included in the sale, and the outgoing owner provides a full handover and 30 days of post-sale support.
Hours
Operate on your terms with a flexible schedule. Current systems run smoothly Monday to Friday.
Lease
No lease required. This is a 100% online business that can be operated from anywhere with internet access.
Employees
No lease. Fully online business with no physical premises. Warehousing and fulfilment managed through flexible third-party arrangements with no long-term commitments.
Reason for Sale
The owner is consolidating into other business ventures and no longer has the capacity to give the attention it deserves. This is a strategic exit, not a distress sale — the business is debt-free with a clean balance sheet.
About the Business
The brand has built a trusted reputation for delivering premium supplements, online training programs, and fitness memberships. With a customer base of 100K+ active buyers and the potential to acquire another business with an additional 100K customers, the foundation for rapid expansion is already in place. A focused re-engagement strategy alone could unlock $1M+ in annual revenue.
Fully Systemised – Advanced eCommerce platform, automated marketing flows, and streamlined logistics ensure efficient, scalable operations.
Established Supply Chains – Long-standing supplier relationships provide competitive pricing, reliable inventory, and consistent stock flow.
Scalable Growth Model – Ready for expansion into new product lines, branded equipment, international markets, and recurring subscription-based revenue streams.
This is a turnkey acquisition ideal for someone looking to:
Expand their existing eCommerce portfolio
Enter the fitness & wellness market with a proven 7-figure brand
Scale a profitable business into a market leader
With the groundwork complete and a loyal community established, the business is primed for exponential growth under the right ownership.
History
Founded in 2018 and bootstrapped to over $4 million in cumulative revenue by a single owner-operator. The business scaled to 12 employees and $3.2M annual revenue at its peak (FY2020), then transitioned to a lean third-party fulfilment model. Established brand with strong digital presence and a loyal customer community across Australia.
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