Summary
Expressions of interest are invited for an established premium Pilates studio in Brisbane, featuring a loyal membership base, a strong brand, and clear growth potential.
Location Details
The Studio occupies a beautifully appointed retail storefront with exceptional street exposure, positioned in one of Brisbane's most sought-after retail and lifestyle corridors within an affluent inner-city suburb.
Potential
-Turnkey operation with fully equipped studio (Reformer, Mat, Barre, Studio, Privates), established class timetable, and trained instructor team.
-Recurring revenue model with weekly membership subscription and monthly service packages, supported by class pack sales
-Dedicated treatment room configured for allied health professionals (physiotherapy, exercise physiology), providing an additional revenue stream
-Strong community brand with a growing Instagram following and established local partnerships with complementary wellness brands
Skills
No Pilates qualifications are required to own this business. With a highly experienced instructor team in place, it suits either a practitioner seeking their own studio or an owner-operator focused purely on business management.
Hours
The studio currently operates classes 7 days a week - 6am-6pm weekdays and morrning classes on weekends.
Lease
The studio has a 5-year lease with three years remaining and option to renew.
Employees
The studio contracts over 12 professional instructors.
About the Business
A well-established boutique Reformer Pilates studio on one of Brisbane's most sought-after retail and lifestyle corridors, in an affluent inner-city suburb approximately 6km from the CBD. Operating from a premium, aesthetically designed retail space, the studio has built a loyal, recurring membership base in a high-income, fast-growing catchment.
$300K+ Annual Revenue (32% Y-o-Y growth) | 100+ Active Members (61% Y-o-Y growth)
The Opportunity
Turnkey operation: fully equipped studio (Reformer, Mat, Barre, Privates), established timetable, and trained instructor team
Recurring revenue: weekly membership subscriptions and monthly packages, plus class pack sales
Dedicated treatment room for allied health professionals (physiotherapy, exercise physiology) - an additional revenue stream
Strong community brand with a growing Instagram following and partnerships with local and international wellness brands delivering premium exposure and diversified revenue
Location and Demographics
The bright, modern ~180sqm studio (Reformer studio, Pilates studio, and Mat room) enjoys a secure, premium position on a premier retail strip in a suburb undergoing significant transformation, with multiple mixed-use developments underway or approved.
The catchment of approximately 28,000-30,000 residents features:
-Median household incomes of $101,000-$111,000, well above the Brisbane median
-Median ages of 37-40, aligned with peak Pilates participation (25-45)
-27.5% population growth in the adjacent suburb (2016-2021), with 500+ new dwellings in the pipeline over 3-5 years
-3 years remaining on a 5-year lease, with option to renew
Classes and Customers
Over 60 group classes per week across Reformer, Mat, and Barre, plus strong demand for Privates and small group classes (max four), all coached by highly qualified instructors.
Go-to-Market and Systems
Significant investment in management systems, website, and social media (65% Y-o-Y growth in a highly engaged following) delivers lower-than-average customer acquisition cost and high retention.
Growth Drivers
An estimated 1,000-1,500 new residents from approved developments
2032 Brisbane Olympics: nearby athlete village and venues will lift the precinct's profile
Australian Pilates and yoga market projected to grow at 8.4% CAGR to USD $11.4 billion by 2033, Reformer the fastest-growing segment
Capacity to add classes, expand membership, and grow allied health revenue with minimal capital expenditure
History
Founded three years ago the studio has been transformed through strong community partnerships with leading local and international brands, delivering valuable exposure and diversified revenue. Significant investment in state-of-the-art management systems, the website, and social media has driven 65% Y-o-Y growth in a highly engaged following, resulting in lower-than-average customer acquisition costs and high retention.
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