About the Business

• Premium branded products & bespoke craftsmanship
• Servicing a broad & loyal customer base for more than five decades
• Operates from a prominent retail store
• Long-standing member of Showcase Jewellers Group
• Well positioned for continued growth

Noonan’s Showcase Jewellers combines premium branded products, bespoke craftsmanship and excellent customer service, creating a full-service jewellery destination that caters to everyday gifting, milestone celebrations, weddings and custom commissions.

Established in 1972, the business has been servicing a broad and loyal customer base for more than five decades, attracting clients from Cobram, and the wider southern Murray River and Goulburn Valley regions.

The business operates from a prominent retail store located on Punt Road, Cobram, occupying a strategic position at the northern end of the town's main retail precinct. The vendors own the freehold, which is also available for sale, presenting purchasers with the opportunity to acquire both an award-winning, long-established business and a strategically positioned commercial property in one of northern Victoria's key regional retail centres.

As a long-standing member of the Showcase Jewellers Group, Australia’s only member-owned jewellery buying cooperative, Noonan’s Showcase Jewellers benefits from extensive supplier networks, exclusive brands, national marketing support and significant collective buying power while retaining its strong independent identity and community focus.

The business has received substantial industry recognition at both regional and national levels and most recently, was awarded the Australian Business of the Decade at the 2026 Australian Small Business Champion Awards – an exceptional honour recognising sustained excellence, demonstrated exceptional longevity, and strategic growth over many years.

Noonan’s Showcase Jewellers is well positioned for continued growth, supported by its award-winning reputation, strong regional brand recognition and expanding digital presence. The combination of a loyal multi-generational customer base, a growing regional population, national industry recognition and an established online shopping platform provides numerous avenues for sustainable future growth while preserving the business's strong reputation and community focus.