Summary
Interior design & property presentation business
About the Business
• Developed a recognised regional presence, servicing a broad geographic market
• Offers a diversified range of services, providing multiple avenues for revenue generation
• Potential to generate additional revenue through utilisation of existing furniture inventory
• Benefits from a flexible operating model
• Developed a strong digital presence, supported by an extensive portfolio of work completed
The business offers a diversified range of services including property presentation, interior design, Styling to Live, Airbnb furnishing, specification-home presentation for builders and furniture sales, providing multiple avenues for revenue generation.
The business presents a compelling opportunity for an incoming purchaser, with the vendor regularly declining work as she has reduced her involvement in preparation for retirement. This indicates scope to increase styling volumes, with the potential to service approximately four to five properties per week and generate additional revenue through greater utilisation of the existing furniture inventory. The business operates with an established team comprising a full-time Head Stylist and two casual removalists, while the owner currently contributes approximately 6-8 hours per week in an oversight and consultancy capacity.
Mulberry Lane Interiors benefits from a flexible operating model, with the business able to operate from another suitable location within North East Victoria or the Goulburn Valley rather than being tied to its current Benalla premises. The operation is primarily conducted at client properties, with the principal premises requirement being suitable storage for the extensive furniture, artwork and décor inventory. A purchaser with an active role in sales, logistics and furniture movements may also have the opportunity to reduce external labour requirements.
The business has developed a strong digital presence through its website, Facebook, Instagram, TikTok and YouTube channels, supported by an extensive portfolio of completed work and a 4.9/5-star Google rating. With limited direct competition identified within its immediate service area, an established customer base, existing operational infrastructure and demonstrated demand exceeding the vendor's current capacity, Mulberry Lane Interiors provides a platform for an incoming purchaser to expand the business while benefiting from an established regional brand and experienced team.
History
Established in 2019, Mulberry Lane Interiors has developed a recognised regional presence across North East Victoria and the Goulburn Valley, servicing a broad geographic market encompassing Benalla, Shepparton, Wangaratta, Euroa, Mansfield, Echuca/Moama, Yarrawonga, Beechworth, Seymour, Nagambie, Numurkah and Kyabram.
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