Summary
Liquor Retail Business & Freehold
Location Details
Ideally located on Barkly Street in the heart of Footscray, approximately 5 km from Melbourne’s CBD, the business operates from a compact, street-front premises on the ground floor of a traditional inner-west brick building.
Potential
There are several clear opportunities for future growth, particularly as Footscray continues to experience ongoing residential, commercial, and infrastructure development. Enhanced marketing initiatives—especially more consistent engagement across social media platforms—could increase brand visibility and attract new customers.
Additional opportunities exist through targeted seasonal promotions, special offers, and collaborations with local events or community groups to further drive engagement and sales.
Employees
The business is operated by two part-time owners, with day-to-day operations managed by a full-time family member, ensuring hands-on oversight, operational continuity, and consistent customer service.
About the Business
• Recognised for its reliable & approachable liquor retail offering
• Long-standing presence in an inner city location
• Ideally located approximately 5km’s from Melbourne’s CBD
• Serves a broad & resilient customer base
• Includes three bedroom unit with bathroom and laundry
• Clear opportunities for future growth
Long’s Bottle Shop is a well-established, family-owned business recognised for its reliable and approachable liquor retail offering, underpinned by convenience and a long-standing presence in a tightly held inner-city location.
Upstairs, the property includes a three-bedroom unit with a bathroom and laundry, accessed via an internal staircase located behind a liquor display. This presents an excellent opportunity for an owner-operator to reside on-site or, alternatively, to install an external staircase and rear entry to accommodate a tenant and generate additional income. The removal of the internal staircase would also create additional retail space within the store.
Long’s Bottle Shop services a broad and resilient customer base, comprising loyal local residents, a diverse multicultural community, passing foot traffic, and regular repeat customers.
Partnering with delivery platforms such as DoorDash, Uber Eats, or local delivery providers would extend the business’s reach beyond walk-in trade and improve customer convenience.
History
Established in 2001 and acquired by the current owner’s family in 2007, the business has serviced Footscray and surrounding areas for more than two decades.
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