Summary
Provider of New & Quality Used Tractors & Parts
About the Business
Aussie Ag Supplies is a leading provider of new and quality used tractor parts, maintaining a large and well-organised inventory that caters to a wide variety of machinery needs. In addition to supplying parts, the business is actively involved in buying and selling used tractors and operates a fully equipped on-site workshop offering professional servicing and repairs.
The business’s workshop is strategically located in one of Shepparton’s busy industrial estates, with prominent frontage onto Sofra Drive, just off Williams Road—an important arterial route through the region. This prime location positions Aussie Ag Supplies at the centre of regional transport and logistics, ensuring efficient access to major freight corridors, suppliers, and customers throughout the Goulburn Valley and beyond.
Aussie Ag Supplies services a broad and loyal customer base across Victoria, Tasmania, and the NSW Riverina. Its clientele includes commercial farmers, property managers, and contractors involved in large-scale operations, as well as small to mid-sized family-run farms and boutique producers. The business is known for its practical, experience-based advice and commitment to delivering personalised service tailored to the unique needs of rural and regional operators.
With a strong reputation, dedicated team, and expanding regional footprint, Aussie Ag Supplies is well-positioned for future growth. One of the most significant opportunities lies in the development of a comprehensive e-commerce platform, enabling customers from all corners of Australia to conveniently access the business’s wide range of products. In parallel, strengthening the business’s digital presence through targeted social media campaigns and direct email marketing could further build brand awareness, promote new stock arrivals and seasonal promotions, and engage a broader audience with valuable industry insights.
These strategic developments would allow Aussie Ag Supplies to enhance customer experience, grow its reach, and solidify its position as a leading supplier in Australia’s agricultural sector.
History
Established by the current proprietors in 2014, the business has grown steadily, underpinned by a strong network of industry contacts and long-term associations with reputable manufacturers and suppliers. Both owners are actively involved, each working full-time in the day-to-day operation of the business. They are supported by a reliable team of five contractors covering various roles, including a part-time Office/Parts Assistant Manager who has been a valued member of the team for over ten years.
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