About the Business

Business ID: XB151438

Annual revenue exceeding $13M from 8 outlets throughout Central and Western Victoria

With over 40 years of success, this iconic retail group has become a cornerstone of outdoor living in regional Victoria – offering strong profitability, a loyal customer base, and exceptional growth potential. Specialising in camping, fishing, and outdoor equipment, the business is synonymous with adventure, quality, and trusted local service.

Beyond its commercial success, this is a business that embodies the lifestyle it sells. The current owners have enjoyed the freedom to travel, attend trade fairs, and source products from around Australia and overseas – building relationships with top suppliers while curating one of the most comprehensive outdoor ranges in the region.

Key Highlights:

- 40+ years of established reputation as a trusted name in outdoor retail

- Consistent Revenue over $13 million in annual sales over the recent years.

- Generates profit over $1.2m per year with gross profit margins of 40%.

- Strong and reliable local and overseas supplier relationships.

- Established community ties and repeat customers ensure steady revenue.

- Supported by a skilled and long-tenured team, including experienced store managers and a capable management structure that allows for minimal day-to-day owner involvement

- Flexible lease terms with majority of the sites having same landlord.

- Extensive plant, equipment, and retail infrastructure in place, including huge warehouses and logistics systems that support scalable operations.

Why Buy This Business?

Backed by over four decades of success, strong financial performance, and a deeply loyal customer base, this business represents a rare opportunity to acquire a profitable, multi-site retail operation with an exceptional regional presence.

For a new owner, there is significant potential to expand through new store openings, increased import activity, and the growth of e-commerce and branded product lines with the infrastructure, supplier relationships, and customer loyalty already in place – offering both steady returns and exciting avenues for future expansion.

It’s rare to find a business that delivers both profit and lifestyle – one where you can combine a passion for the outdoors with a proven, well-managed enterprise.

Act now – opportunities like this don’t come often.

Asking Price: $2,000,000 plus SAV approx. $6M