Internal Ref: 4709
Summary
SIGNATURE HIGH-ENERGY INDOOR CYCLING CONCEPT
About the Business
9 STUDIOS. 2 COUNTRIES. PROVEN BRAND, READY FOR ITS NEXT CHAPTER
An established boutique fitness brand is available for acquisition, comprising eight fully operational studio locations in Malaysia and one flagship studio in Singapore. Built around a signature high-energy indoor cycling concept, the brand has cultivated a loyal, community-driven membership base and a strong lifestyle identity, positioning itself as more than a gym — it's a social and wellness destination. Studios are situated within premium retail, lifestyle, and country club developments across Kuala Lumpur, Petaling Jaya, Subang Jaya, and a location in Singapore, delivering strong footfall and access to affluent, fitness-conscious demographics in both markets.
The business operates on a proven, recurring-revenue model driven by class packages, memberships, and private bookings, supported by tiered class programming for beginners through advanced members, an in-house instructor training and audition pipeline, and an established loyalty program. The sale also includes a 49% equity stake in a complementary strength and rhythmic cycling studio brand, adding a second fitness vertical and diversified revenue exposure to the portfolio — a rare package for a buyer looking to enter or scale within Southeast Asia's fast-growing boutique fitness market.
- 8 fully operational, branded studio locations across Malaysia, plus 1 flagship studio in Singapore
- Core concept built around a signature indoor cycling format, driving repeat attendance and strong member loyalty
- Prime real estate within high-traffic premium malls, lifestyle centers, and a country club development
- Established cross-border footprint with an operating international flagship, ready for further regional scaling
- Recurring-revenue model built on memberships, class packages, and private bookings
- In-house instructor training and audition pipeline reducing key-person and staffing risk
- Established member loyalty and retention program
- Strong social media presence and highly engaged community following
- Includes a 49% equity stake in a complementary second fitness brand, adding diversification and upside
- Turnkey, multi-site operational infrastructure ready for new ownership
Should you be interested and wish to receive further information, please complete the online Confidentiality Deed and a fully comprehensive Business Profile will be made available to you. To discuss this or other fitness and health opportunities, please contact Ron Hanerfeld on +65 9695 8784 or ron@bfbr
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