Summary
LTYB has a brand new opportunity to step into a studio set up and ready to go to the next level.
Royalties
8% of gross
Marketing Fees
$0 pa
Location Details
South East Suburbs
This site is one of our very best, the territory is one of our very best with a superb fit out, new equipment and plenty of parking.
About the Opportunity
This studio was set up in March 2024, the owner currently runs another business which is where the focus is.
He has set up the studio ready to go to the next level.
See some high level stats-
722 people on the database (Many are sleepers)
82-100 on the debit run
Large lead list to contact
20-50 Package members at varied times
350 unique people have trained at the time of publishing (This averages over 180 sign ups per year)
There has been solid investment into local branding and marketing.
This sale price is based on similar to a new start with the bonus of taking over a database, close to $5K per week in revenue, staffing, 18 months of brand awareness.
The studio has been run very well, it needs 30-50 new members and retain at 95% per month to get to the next level.
What we look for-
Passion for fitness
Motivated to change members lives through health and fitness
Motivated to bring a Fitness studio to your community
Willing to learn, listen, follow systems and work hard.
We only take on Franchise Owners who we think will be successful because your success is our success.
Our process is as follows:
1. We have a short alignment discussion informally
2. Due Diligence - we both execute a due diligence process
3. Franchise Application
4. LTYB Discovery Day
5. Franchise Agreement
6. Site Selection
7. Opening Project
If this is of interest, feel free to drop an enquiry.
Marketing support
Marketing a fitness business locally is critical for growth and success.
We have a National Marketing Plan (NMP) and you have a Local Area Marketing plan (LAMP).
The LAMP will be the most successful due to the direct cut through to the local community.
We partner with an Agency to run direct ad campaigns via Social media to drive leads.
It is recommended to continue Meta ads 12 months per year to generate enough leads in a competitive area.
Training provided
Learning, understanding and following LTYB tried, tested and proven systems and processes is the absolute key for success.
It starts with delivery of a dedicated LTYB Franchise Induction Program.
Although this is a re-sale, there is a 40-100 hours of training provided by LTYBHQ to give you the best chance of success.
Ongoing:
- Many Network Training and development sessions per year
- Onsite 4 times per year
- Ongoing education updates
- Weekly news and education
- National Annual Conference
Skills
There are 4 success drivers at LTYB. The greater the skills in these areas, the greater chance of success.
Great Customer experience
Strong People management
Strong Business management
Ability to Sell Memberships
Owners don't need to be a trainer, however, they must learn how to train the team.
Through LTYB systems, processes and training, we train up owners to deliver in these 4 areas.
The very best owners seek the training and education from the HQ team and wider network.
Length of Agreement
5 x 5
Year Business Established
2004
Year Franchising Commenced
2014
Site locations
19
History
Brand history
2001- Ben Fletcher Personal Training launches as a business in Ascot Vale.
2004- Ben has 4 trainers and launches the brand Listen To Your Body.
2007- LTYB has 17 staff, 5 divisions and an exclusive contract at Ascot Vale.
2008- The brand re-models to an industry first Group Personalised training model.
2008- The first studio opens in Strathmore, Victoria.
2012- After 3 years of testing and epic performance, the brand Franchised.
2025- 19 Franchises, HQ Studio, close to 80 staff, thousands of members and growing.
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