Summary
Established Darwin Waterfront retail business with strong margins, consistent income and growth potential. Proven model with tourism exposure, online opportunity and lifestyle appeal.
Revenue
$435,563 pa
Rent
$59,687 pa
Location Details
Tenancy E1A, Wharf One Retail, 19A Kitchener Drive
Prime Darwin Waterfront location at Wharf One Retail, 19A Kitchener Drive. High foot traffic, surrounded by restaurants, lagoon and tourist attractions, with strong exposure to locals, visitors and cruise ship passengers year-round.
Potential
Strong potential to expand online sales through the existing website integrated with the Tower Systems POS, targeting customers across Australia. Opportunity to grow repeat local trade, introduce new product lines and leverage increasing tourism and cruise ship visitation to the Darwin Waterfront. Seasonal rent-free period supports cash flow, while the proven product mix and established supplier network provide a scalable platform for future growth.
Skills
No prior industry experience required. Ideal for an owner-operator or couple with basic retail, customer service and people skills. The business is easy to run with established systems, supplier relationships and a simple product mix. Skills in merchandising, stock management and sales will be beneficial, along with the ability to engage with customers in a relaxed, tourism-driven environment. Basic computer skills for POS and online sales will support future growth.
Hours
Open daily 10am–5pm. Public holidays by negotiation. Flexible staffing with seasonal peak during Dry Season.
Lease
2-year lease Nov 2024, $59,687 + GST, 3.5% increases, 3-mnth rent-free (Dec–Feb), turnover rent applies above threshold.
Employees
Owner-operated with support from 2–4 casual staff depending on season. Team aligned to target demographic, delivering strong customer service and sales conversion. Low staff turnover and simple structure make the business easy to manage.
Reason for Sale
The owners are in their mid-70s and have made the decision to step back from day-to-day operations to focus on travel and spending time with family. With children and grandchildren located across Australia and overseas, they are seeking greater flexibility to enjoy this next stage of life. The business is performing well and presents an excellent opportunity for a new owner to continue its success and take it to the next level.
About the Business
Shine Gifts & Fashion is a well-established and profitable retail business located in the heart of the Darwin Waterfront, one of the Northern Territory’s most vibrant and high-traffic lifestyle precincts. Operating since 2008 and positioned at the Waterfront since 2011, the business has built a strong reputation for women’s tropical fashion, accessories and tourism-driven giftware.
The store is situated within Wharf One Retail at 19A Kitchener Drive, benefiting from excellent exposure and consistent foot traffic from locals, interstate visitors and cruise ship passengers. The surrounding precinct includes the lagoon, wave pool, restaurants and year-round events, creating a relaxed environment where customers are in a spending mindset.
The business demonstrates stable and consistent financial performance, with FY25 income of $435,563 and FY26 year-to-date income of $353,475 as at March, projecting annual turnover in the range of $480,000 to $520,000. Strong gross profit margins of approximately 65% to 70% are supported by direct supplier relationships and a well-managed retail model.
Approximately 85% of revenue is generated from three core categories—women’s fashion, souvenirs and jewellery, including opals and pearls—providing a simple and proven sales structure. The product range is carefully curated to suit Darwin’s climate, focusing on lightweight, easy-care garments and popular tourist items.
The business operates with established supplier networks and includes its own “Shine Fashions” label, providing flexibility in design and pricing. It is easy to operate, with streamlined systems, a manageable team and strong customer engagement.
The lease structure is favourable, including a three-month rent-free period during the Wet Season (December to February), aligning with seasonal conditions and supporting cash flow. Cruise ship visitation during this period also provides additional trading uplift.
An integrated website linked to the Tower Systems point of sale platform offers clear potential to expand online sales, particularly into southern Australian markets during their peak summer season.
This is an ideal opportunity for an owner-operator, couple or lifestyle buyer seeking a proven retail business with strong fundamentals, consistent performance and future growth potential in a premium location.
History
Shine Gifts & Fashion was established in 2008 at Cullen Bay before expanding to the Darwin Waterfront in 2011. Founded by Anne Clifford, the business evolved from a gift shop into a successful fashion and tourism retail store. Graham joined in 2016, helping grow and refine operations. In 2023, the business consolidated to focus solely on the more profitable Waterfront location, where it continues to thrive with a strong customer base and proven retail model.
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