Summary
Ecommerce Baby Brand
Location Details
Online Business
Potential
A rare opportunity to acquire a turnkey ecommerce business with strong fundamentals and clear pathways to scale. Built from a genuine parenting problem and grown through a decade of loyal customers, this well‑established baby brand is primed for its next growth chapter. Founded by two Perth sisters raising three little ones under three, the brand was born from a simple idea: traditional change‑table covers weren’t practical. They created a design that was soft where it mattered and wipeable where it counted - and parents embraced it.
Skills
Trademarked brand with a decade of trading history
$35K RRP of stock included ready for immediate revenue
Amazon Brand Registry approved
Engaged audience: 10K+ Instagram followers, 1,500 email subscribers, 2,200‑member Facebook community
Proven suppliers + established wholesale relationships with Perth baby retailers
Fully online, relocatable, no lease, no staff, minimal overheads
5–8 hours per week to operate
2–4 week handover from founders for a smooth transition
Hours
5–8 hours per week to operate
Lease
no lease
Employees
Owner Operator
Reason for Sale
After 10 years building Bubs First around our growing families, we're ready to pass it to someone who can give it the focus it deserves. The brand never stopped selling despite minimal marketing. We're motivated to sell quickly and committed to a thorough handover. Ideal for a mum entrepreneur, marketing savvy buyer or existing baby retailer.
About the Business
A rare opportunity to acquire a turnkey ecommerce business with strong fundamentals and clear pathways to scale. Built from a genuine parenting problem and grown through a decade of loyal customers, this well‑established baby brand is primed for its next growth chapter. Founded by two Perth sisters raising three little ones under three, the brand was born from a simple idea: traditional change‑table covers weren’t practical. They created a design that was soft where it mattered and wipeable where it counted - and parents embraced it.
Since launch, the brand has generated $453K in lifetime sales, served 10,000+ customers nationwide and grown primarily through organic social, word‑of‑mouth and authentic community trust. With $35K RRP of stock included, Amazon Brand Registry, proven suppliers and a loyal audience, this is a low‑overhead ecommerce brand perfectly positioned for relaunch and scale.
Key Highlights
Trademarked brand with a decade of trading history
$35K RRP of stock included ready for immediate revenue
Amazon Brand Registry approved
Engaged audience: 10K+ Instagram followers, 1,500 email subscribers, 2,200‑member Facebook community
Proven suppliers + established wholesale relationships with Perth baby retailers
Fully online, relocatable, no lease, no staff, minimal overheads
5–8 hours per week to operate
2–4 week handover from founders for a smooth transition
Growth Potential
A motivated buyer can unlock significant upside by activating the growth levers already in place:
Relaunch paid ads across Meta, Google and Pinterest
Leverage Amazon Brand Registry to expand nationally and globally
Revive wholesale channels with existing Perth retailers
Scale via TikTok, influencers and UGC creators
Re‑engage the email list with automated flows and product relaunch campaigns
Capitalize on strong brand trust to introduce new SKUs or bundles
History
Two Perth sisters. Three kids under three. One genuinely better product. Bubs First launched in 2015 from a real problem and grew to $453K in sales and 10,000+ orders with minimal advertising. The brand held an innovation patent, carries a registered trademark and was stocked in Perth baby retailers. A decade later, the sisters are ready to hand their baby to someone new.
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