Summary
A Fast-Growing Clean Beauty Brand with National Retail Presence
Revenue
$1,000,000 pa
Potential
• Expanding retail distribution across pharmacy, grocery and specialty channels
• Scaling online sales and digital marketing
• Entering international markets with strong demand for clean beauty
• Transitioning to a fully outsourced manufacturing model to support growth
Skills
Ideal for a buyer with experience in e-commerce, retail, marketing, FMCG, skincare or brand building. Existing systems, suppliers, branding and retail relationships already established. Opportunity to streamline operations further via contract manufacturing.
Hours
Online store managed remotely
Lease
3 years
Employees
2
Reason for Sale
After significant growth and expansion into major retail, the business has outgrown the founders’ current operational capacity and is ready for its next stage of scale.
About the Business
Founded in 2024, this brand was created in response to rising consumer demand for ingredient conscious skincare and low‑tox beauty. Its simple, natural formulations quickly gained traction, driving rapid growth and expansion into wholesale and national retail channels including Chemist Warehouse and other major retailers.
Backed by strong consumer demand, a loyal community and a growing social presence (7k on Instagram), the brand continues to scale through retail partnerships, product innovation and consistent repeat purchase behaviour.
Brand Positioning & Product Range
The brand specialises in natural skincare alternatives designed for ingredient aware consumers seeking simplicity and transparency. Current ranges include moisturisers, balms, lip care and premium skincare products, with significant scope to expand into adjacent wellness and lifestyle categories.
Its customer base is highly engaged and loyal, particularly among health conscious consumers, mothers and holistic lifestyle audiences. Growing awareness around ingredient transparency continues to fuel demand.
Growth Drivers
• Strong retail traction with national distribution and room to scale
• High repeat purchase and strong customer loyalty
• Lean, flexible operations with the ability to operate from movable premises
• Contract manufacturing potential to streamline production and support rapid scale
• International expansion opportunities across clean beauty markets
Significant upside exists through:
• Expanding retail distribution across pharmacy, grocery and specialty channels
• Scaling online sales and digital marketing
• Entering international markets with strong demand for clean beauty
• Transitioning to a fully outsourced manufacturing model to support growth
This opportunity suits an individual operator, strategic buyer or established company seeking to acquire a high growth clean beauty brand with national retail presence, scalable infrastructure and substantial future growth potential.
History
Founded in 2024, the business was created to meet growing consumer demand for simpler, ingredient-conscious skincare products within the low-tox and natural beauty space.
Rapid growth led to expansion into wholesale and national retail distribution, including ranging within Chemist Warehouse and other major retailers. The brand has continued to grow through a combination of strong consumer demand, social media presence, retail partnerships and product innovation.
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