Summary
E-commerce business, nearly 30yrs trading. Home-based, low-overhead, 15-20hrs/wk, no lease, no staff. Loyal repeat customers & organic web traffic, established suppliers. Untapped marketing potential
Revenue
$190,000 pa
Rent
$0 pa
Expenses
$98,000 pa
Net Profit
$92,000 pa
Location Details
Online
Online business that can be run from anywhere in Australia, ideally with an AusPost drop nearby for the 3x weekly post run
Potential
Significant growth potential through expanded product range, dedicated SEO and digital marketing investment (currently minimal), wholesale channel development building on an established repeat customer base, and improved inventory turnover to free up working capital for reinvestment. There is a strong reputation and market foundation for a new owner to build on with active marketing.
Skills
Suits an owner with reasonable e-commerce and communication skills, comfort with basic bookkeeping, and willingness to manage supplier communication and import logistics directly. Currently run successfully from home around family commitments, demonstrating strong flexibility and manageable workload. Current owner took over via walk-in-walk-out with no handover period, proving the role is learnable independently. Full documentation and systems in place to support a new owner.
Hours
Available for phone calls 9-4, Mon-Fri. Run by a stay at home mum out of the study and garage. Flexible 20hrs/wk.
Lease
No lease. Run from home office and garage.
Employees
Owner-operated business with no current employees. All fulfilment, admin, marketing, and finance managed directly by the owner. No employee entitlements, awards, or industrial relations obligations transfer with the sale.
Reason for Sale
Growing family and a shift in focus to jointly building another business venture with my husband.
About the Business
This established e-commerce business supplies premium craft supplies to a niche market of professional craftspeople, hobbyists, and trade customers across Australia.
The business has been trading for nearly 30 years and has built a genuine reputation and loyal customer base over that time.
The business operates an import-and-resell model, sourcing quality products from established overseas suppliers, and selling both retail (via an online store) and wholesale to repeat customers. Repeat relationships make up a meaningful and stable portion of ongoing revenue, supplemented by organic website traffic and search visibility built up over many years of trading under the same brand.
Current annual revenue sits reliably in the $200,000-$220,000 range, with a healthy gross margin of approximately 55%.
The business is low-overhead: it operates entirely from a home-based setup with no commercial lease, no employees, and modest weekly hours required from the owner (approximately 20 hours per week covering fulfilment, admin, marketing, and finance).
The current owner took over via a walk-in-walk-out transaction with no formal handover period, and has successfully run the business independently since, including navigating import logistics without prior direct experience in the trade. Demonstrating that the role is learnable by a new owner without requiring specialised background knowledge.
There is untapped potential for an incoming owner willing to invest in SEO, digital marketing, and channel expansion.
The business holds a substantial stock position, representing both an asset and an opportunity for a new owner. Full product, supplier, and customer documentation will be provided to support a smooth transition.
This is a genuine opportunity for a hands-on owner-operator to take a well-established, niche import business with minimal direct competition and low operating overheads, and grow it with focused marketing effort and continued attention to supplier and customer relationships.
History
The business was founded nearly 30 years ago and has had a stable ownership history, changing hands only twice since founding. The second owners ran the business for 13 years, growing and refining it before passing it on. The current owner took over in a walk-in-walk-out transaction, with the intention of a long-term hold, but a change in personal circumstances has brought the business to market sooner than originally planned.
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