Summary
Unique online cake delivery/gifting business specialising in same day delivery all across Sydney. Potential to grow interstate.
Location Details
170 sqm Warehouse space with 60 sqm upstairs office/boardrooom space
Skills
Skills Required: Cake decorating, E-commerce, Marketing, Logistics management
Hours
6 Days 8am-4pm
Lease
Warehouse lease ends July 2027, $6000 a month with potential to sublease office upstairs or incoporate another business.
Employees
3 current employees. Can be replaced by an owner/operator to maximise profitability.
Reason for Sale
Whilst the owner has had a deep connection to the brand, after 8 years the owner feels it is right to let go as he is now focusing on new ventures. The brand has had great success and has huge potential to grow with a new owner.
About the Business
Goodwill breakdown and Assets List below:
PR Presence Features (National TV and Radio Coverage)
- The Living Room
- 9 News
- 7 News
- Sunrise
- The Today Show
- The Project
- Kyle and Jackie O
PR Presence News Articles (Featured in over 1,000+ articles)
- https://www.smh.com.au/goodfood/eating-out/life-is-sweet-for-the-schoolboy-who-bakes-meet-jonathan-massaad-from-sugar-high-desserts-20151008-gjjga5.html
- https://www.smh.com.au/goodfood/sydney-eating-out/the-new-wave-vending-machines-making-cakes-steaks-and-cocktails-more-convenient-than-ever-20240703-p5jqp7.html
- https://www.sbs.com.au/news/small-business-secrets/article/riding-a-sugar-high/tp9875k5n
Cakemail.com.au Web & Email Domains
Cake Mail business name Trademarks for the following countries:
- Australia
- New Zealand
- United Kingdom
- Canada
Cake Mail Instagram Pages
- @Cakemail
- @Cakemail_nz
- @Cakemailcanada
- @cakemailusa
- @cakemailau
- New Zealand
Social Media Pages with enormous followings:
- Instagram (131,000 Followers)
https://www.instagram.com/cakemail/?hl=en
- Tiktok (60,000 Followers)
https://www.tiktok.com/@cake_mail?lang=en
- Facebook (25,000)
Significant Database density
Customer database (191,000 customers)
- Email, Mobile, Address, Full Name, Buying Behaviour information
Cleaned Marketing Database (130,000 people)
- DOB, Email, Full Name, Buying Behaviour information
Key Stats
- Returning Customer Rate: 46%
- Website Conversion Rate: 4.65%
Company Recipe List (Notable IP below)
- Famous Ferrero Fountain Cake
- Famous Nutella Ooze Cake
- Famous Selfie Cake
Digital Assets: Website & Photography Build
- $25,000 Website build
- $5,000 Photography shoot for website digital assets
- Built by Bapple (Dominos, NSW Government, Zeus)
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