Summary
Premium Australian intimate wellness brand. $1M+ historical Shopify sales, 135+ retail stockists, 30K+ community. FY26 revenue $183.8K (+44% YoY). Proprietary formulas, local manufacturing. EOIs open.
Revenue
$163,800 pa
Expenses
$75,300 pa
Net Profit
$88,500 pa
Location Details
Australia-wide (online & wholesale)
Online direct-to-consumer brand selling Australia-wide via Shopify, with national wholesale distribution to 135+ retailers. Australian manufacturing. Business can be operated from anywhere.
Potential
Strong growth runway, with FY27 revenue currently forecast at +85%. Wholesale is early-stage, 135+ stockists, distribution through one of Australia's largest distributors and major retailers expressing interest. Upside to accelerate national wholesale, leverage the established DTC customer base ($142 AOV, 15%+ returning), expand into complementary intimate wellness categories and cross-sell to an acquirer's audience. Recent growth achieved with no paid advertising.
Skills
Ideal for a strategic buyer or operator with ecommerce, digital marketing, brand or retail/wholesale experience. Buyers with existing retail relationships, warehousing, marketing capability or a complementary customer base can scale quickly and remove duplicated operating costs.
Hours
Flexible. Online business that can be run part or full time from anywhere.
Lease
N/A - online brand, no retail premises. Products manufactured in Australia.
Employees
Details provided to qualified parties during confidential due diligence.
Reason for Sale
Change in personal circumstances. With one founder expanding their family and the founders now pursuing different directions, the time is right to hand Ilo to a new owner who can take the brand through its next stage of growth. The business is offered in a strong position, with momentum in both online and wholesale channels.
About the Business
Ilo Wellness is an established Australian wellness and intimate care brand with a proven direct-to-consumer platform, a growing wholesale footprint and a considered product portfolio spanning intimate essentials, devices, lubricants and body products.
KEY HIGHLIGHTS
- $1M+ in historical Shopify sales
- FY26 revenue $183.8K (up 44% on FY25), FY26 net profit $88.5K
- FY27 revenue currently forecast to grow 85%
- 135+ retail stockists, distributed by one of Australia's largest distributors
- 30,000+ social community
- $142 historical average order value and 15%+ returning customer rate
- Growth achieved with no current paid advertising spend
WHY ILO
Established brand, not a concept: a developed product range, ecommerce infrastructure, creative assets, customer base, supplier relationships and existing retail distribution.
Wholesale is still early-stage. Some of Australia's biggest retailers have expressed interest in stocking the range, giving a new owner a clear path to grow retail presence and wholesale revenue.
Australian manufacturing. Locally manufactured body and intimate-care products set the brand apart and allow a hands-on approach to production and range development. Proprietary product formulations are included in the sale.
BRAND & MARKETING
Ilo has invested heavily in a distinctive premium brand, with an extensive library of professional campaign imagery, product and educational content. Organic social content regularly generates significant viral reach, and the brand has been featured in the media.
SALE INCLUDES
- Brand and associated IP
- Ecommerce website and digital assets
- Customer database and social accounts
- Product and packaging assets, including proprietary formulations
- Supplier and manufacturing relationships
- Wholesale relationships
- Inventory and packaging
- Professional photography, video, campaign and educational content library
STRATEGIC BUYER UPSIDE
A buyer with existing retail relationships, warehousing, marketing capability or a complementary customer base can accelerate distribution while leveraging existing infrastructure and removing duplicated operating costs.
Expressions of Interest are invited. Further financial, channel, customer, product and operational information will be made available to suitable parties through a confidential due diligence process.
History
Ilo Wellness has built an established Australian brand with more than $1M in historical Shopify sales. The business has invested significantly in repositioning, product development and its digital platform, and has grown its wholesale presence to 135+ retailers through a major national distributor.
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