Summary
An Australian cloud platform for managing and delivering content to remote screens at enterprise scale — 100% owned source code, a live install base, and no hardware dependency.
Potential
Signal-triggered content driven by external conditions and third-party APIs — the differentiator versus time-based scheduling. Hardware-agnostic, so it scales on commodity devices at near-zero marginal cost per screen. Expansion is vertical, into retail media and programmatic DOOH, and horizontal, via channel and reseller distribution in Australia and offshore.
Digital signage, retail media and venue analytics are consolidating, and an owned screen-delivery layer takes years and material capital to build.
Skills
No specialist technical skills required to operate the platform. Best suited to any business already serving the AV industry, government, corporates or retail where there is a need for intelligent content dissemination — AV integrators and managed service providers, venue analytics operators, OOH/DOOH networks, software groups acquiring adjacent SaaS, and offshore vendors seeking an AU beachhead.
Hours
normal business hours
Lease
none
Employees
none
Reason for Sale
The founders are moving on to other ventures. The business is also carrying cashflow constraints that limit its capacity to fund growth. This is a capital and timing issue rather than a product one — the platform is live, deployed and serving paying customers today, and is being offered to a buyer with the resources to scale it.
About the Business
What transfers to the buyer
Full source code and IP — multi-tenant cloud CMS, web application, Android player, mobile apps and the remote device management layer. The entire stack transfers. This is not a licence, a reseller agreement or a white label.
No hardware dependency — the platform runs on any standard off-the-shelf Android media player or stick. There is nothing proprietary to manufacture, warehouse, support or replace, and no supply-chain exposure for the buyer. Customers can source players from any vendor, which removes a major barrier to scaling the install base.
Live customer base — approximately 150 active licences on recurring subscription across multiple sites and verticals, including corporate offices, retail, local government, hospitality, restaurant, real estate, museum and expo, finance and education.
Brand and digital estate — trading name, domain, marketing site, documentation and app store presences.
Transition support — the founding technical team is available on a contracted basis for a clean handover and continuity of service.
Platform capability — all built, all shipping
Remote device management: live device health, remote software updates, and global real-time visibility of what is playing on every screen. Android-native player, multi-OS ready, managed from browser, desktop or mobile. Design editor with templates and multi-resolution, multi-orientation output. Playlists and scheduling with dynamic targeting by device, group, geo-location or tag. POS integration for rules-driven content. Third-party app connectors via secure OAuth. Analytics and reporting on device uptime and content played. Video encoding pipeline. Enterprise security posture with a data residency option.
Digital signage, retail media and venue analytics are consolidating, and an owned screen-delivery layer takes years and material capital to build. For a strategic buyer this is a build-versus-buy decision resolved in a single transaction.
Company identity, detailed financials, customer metrics, technical architecture documentation and a live platform demonstration are available to qualified buyers under a mutual NDA.
History
Established in India as a SaaS company, now a fully incorporated and owned Australian business. Have clients in predominantly in Australia, but also some in USA, India.
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