Summary
Australia's leading sports nutrition franchise. 150+ stores, AFR Fast 100 three years running. Now in NZ. Proven brand, full support. Own one.
Royalties
8% of gross
Location Details
New Zealand
About the Opportunity
Australia's Leading Sports Nutrition Franchise
Are you ready to own a proven, high-growth retail business in one of the world's fastest-expanding lifestyle categories?
Elite Supplements is Australia's #1 sports nutrition retailer with 150+ stores nationwide and a growing international presence across Singapore, UAE, New Zealand and the Philippines opening soon. This opportunity invites you to become a franchise partner in a premium brand trusted by athletes and fitness enthusiasts — recognised in the AFR Fast 100 for three consecutive years (2023, 2024 and 2025) and named an FT High-Growth Company Asia-Pacific 2025.
The Opportunity
High-growth health and fitness sector
Turnkey model — ready to operate from day one
Flagship location at Westfield Newmarket, Auckland's premier shopping destination — 13 million annual visitors
Long-term brand growth strategy with multiple location expansion potential
What's on Offer
Ongoing marketing and promotional support
Centralised buying power and logistics
Comprehensive sales and supplement training provided at no cost — leading to a nationally recognised Sports Nutrition certification, a unique advantage within the industry
Dedicated operations manager and full head office support from day one
Our goal is simple: help you build a profitable, scalable business in one of Auckland's highest-footfall retail locations.
Take the next step toward owning your own business with a market-leading national brand in one of today's fastest-growing industries.
Training provided
: Comprehensive support is provided by the franchisor, including tailored guidance, proven operating systems, and free training that leads to a nationally recognised Sports Nutrition certification, a unique advantage within the industry. The current business owner holds the head lease, with long-term lease options available to ensure stability and provide room for continued growth.
Skills
No. What matters more is an entrepreneurial instinct, the ambition to grow a business, commitment to the brand
and a positive attitude. We will teach you the product and the method.
Length of Agreement
5 + 5 years* ( no more than 7 years , *renwal fees will apply)
Year Business Established
2007
Year Franchising Commenced
19
Site locations
140
History
Founded in 2007, Elite Supplements grew from five stores to Australia's #1 speciality sports nutrition retailer — 150+ locations nationwide and a growing international presence in Singapore, UAE, New Zealand and the Philippines opening soon. Named to the AFR Fast 100 list three consecutive years (2023, 2024 and 2025) and recognised by the Financial Times as one of Asia-Pacific's High-Growth Companies 2025. Built on product expertise, a loyal repeat customer base and a franchise system refined across two decades. The formula has never changed.
Awards
-Australian Financial Review Fast 100 List — 2023, 2024 and 2025 (three consecutive years)
-Financial Times High-Growth Companies Asia-Pacific 2025 (in partnership with Statista)
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