Summary
Australia's #1 sports nutrition retailer. 150+ stores. Proven franchise system. Trading in Australia, Singapore, UAE & NZ. Now expanding into India, SEA & GCC. The brand is built. The system is ready.
Royalties
7% of gross
Rent
$80,000 pa
Location Details
588 Chapel Road, East Tāmaki, Auckland 2016, New Zealand
About the Opportunity
Elite Supplements is Australia's largest speciality sports nutrition retailer, with 150+ stores across Australia, Singapore, New Zealand and Dubai.
We are now offering a franchise opportunity at our brand-new Botany Town Centre store in Auckland, opening November 2026. This is a ground-floor entry into one of New Zealand's fastest-growing retail categories — health, performance and wellness — backed by a 16-year-old brand with genuine buying power, a loyal customer base and a proven franchise system. The Botany store is 46 sqm and located in one of Auckland's premier shopping centres. The fitout is underway. The franchisee steps into a fully operating store with training, stock and systems in place.
Investment: NZD $175,000–$225,000 (plus opening stock, working capital and security deposit). Gross rent: NZD $80,000 p.a. No supplement industry experience required — we train you in everything. Full support from the Elite Supplements franchising team from day one. Enquire now — this opportunity is time-sensitive.
Training provided
You get a dedicated operations manager — not a shared inbox — plus a full head office team handling finance, inventory, ordering and marketing centrally. Every SOP, a 300-page operations manual and training videos sit inside the Elite Suite intranet, alongside VEND, Xero and Deputy.
Accountability is built in: store visits, mystery customer audits, performance reviews and benchmarking across revenue, margin and payroll. If a store trends below benchmark, we step in early. Accredited product training included.
Skills
No. What matters more is an entrepreneurial instinct, the ambition to grow a business, commitment to the brand
and a positive attitude. We will teach you the product and the method.
Length of Agreement
5 + 5 years* ( no more than 7 years , *renwal fees will apply)
Year Business Established
2007
Year Franchising Commenced
19
Site locations
140
History
Founded in 2007, Elite Supplements grew from five stores to Australia's #1 speciality sports nutrition retailer — 150+ locations nationwide and a growing international presence in Singapore, UAE, New Zealand and the Philippines opening soon. Named to the AFR Fast 100 list three consecutive years (2023, 2024 and 2025) and recognised by the Financial Times as one of Asia-Pacific's High-Growth Companies 2025. Built on product expertise, a loyal repeat customer base and a franchise system refined across two decades. The formula has never changed.
Awards
-Australian Financial Review Fast 100 List — 2023, 2024 and 2025 (three consecutive years)
-Financial Times High-Growth Companies Asia-Pacific 2025 (in partnership with Statista)
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