Summary
CycleBar Fitzroy is a profitable, established indoor cycling studio with 400+ loyal members, a fully trained team, and music-driven energy in the heart of Melbourne.
Location Details
Fitzroy
CycleBar Fitzroy is situated in the bustling heart of Melbourne’s inner north, in one of the city’s most vibrant and popular suburbs. The studio enjoys a prime location with no direct competition, attracting fitness enthusiasts and beginners.
About the Opportunity
Key Features
-330+ loyal members
-Top 5% ClassPass studios in Australia
-Full training provided for new owners
-Awesome, fully trained team of instructors and front of house staff
-5.5 years remaining on lease with option to extend
-Building and fitout $700k
CycleBar is the world's largest premium indoor cycling brand, redefining what it means to ride. With rhythm-based classes, state-of-the-art bikes, and music-driven energy, every session challenges the body, elevates the mood, and revives the senses—welcoming riders of every age, body type, and fitness level.
Launched in 2004, CycleBar is now a global movement. In 2021, Boutique Fitness Studios brought the brand to Australia as the exclusive master franchise partner for Australia and New Zealand—backed by the global expertise of Xponential Fitness (US) and the local strength of Viva Leisure (AU).
Now, a rare opportunity exists to own one of the network's standout studios. Established in June 2022, CycleBar Fitzroy is ranked the number 1 CycleBar globally outside the USA, with 400+ loyal members, 150+ riders on packs, and a top 5% ClassPass ranking in Australia. Building a studio of this calibre from scratch would cost $500–700k with no guarantee of success—this is your chance to step into a thriving, profitable operation from day one.
With a fully trained team of instructors and front of house staff in place, you can pay yourself a salary and take dividends immediately while working a flexible 20–40 hours per week. And beyond the metrics, what truly sets CycleBar Fitzroy apart is its community—members who haven't just embraced the studio, but forged genuine friendships within its walls.
No cycling or fitness experience required—just a passion for community, a drive to succeed, and the vision to lead.
Marketing support
From day one, you’ll receive 1:1 support, personalised training, and a Local Area Marketing plan built for your studio. We’ll equip you with a full asset library, best-in-class creative, and approved agency partners to execute campaigns with ease—plus national programs that drive awareness and leads across Australia and New Zealand. With ongoing guidance, integrated campaigns, and localised strategies, you’ll have the tools to continue growing membership, building community, and maintaining the strong momentum CycleBar Fitzroy already enjoys.
Training provided
Full training is provided for new owners, with complete franchise support from head office—covering operations, sales training, marketing, and daily studio management. You'll learn the ClubReady software system and everything needed to deliver memberships and retail sales, with ongoing guidance to keep the business strong and sustainable. The current owners are also committed to ensuring a smooth transition.
Skills
You don't need a fitness background to succeed—what matters most is a can-do attitude, genuine hospitality, and a passion for people, backed by strong sales, communication, and leadership skills.
Year Business Established
2022
History
CycleBar was founded in 2004 by Bill Pryor in Cincinnati, Ohio, as one of the first dedicated indoor cycling studios in the United States. Today, CycleBar operates as a premium indoor cycling franchise with hundreds of studios globally, positioning itself as "The Premier Indoor Cycling Experience" with a signature blend of high-energy rides, curated playlists, and performance tracking technology.
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