Summary
Diggerland is an indoor construction playground where children aged six months to seven years dig, build, ride and create adventures of their own.
About the Opportunity
Our connected Dig, Build and Ride zones bring together real sand, mini construction machinery, oversized blocks and ride-on vehicles. Children take an active role in exploring, solving problems and creating their own construction stories, with new challenges as they grow.
We created Diggerland to give young children a hands-on environment where they can explore, solve problems and build confidence through purposeful play. Our founder, Shalakha Verma, brought 15 years of experience building technology products. She applied the user-centred design and systems thinking behind successful digital products to develop Diggerland as a cohesive, repeatable concept, integrating the play experience, customer journey and operating systems so the model could be refined and replicated across locations.
Our first location opened in Braeside, Victoria, in November 2025. By July 2026, we had recorded more than 12,000 play-session bookings and hosted 169 birthday parties. With our second location secured, we are now growing Diggerland with franchise partners across Australia.
Why franchise with us
• Bring a distinctive Dig, Build and Ride experience to families in your community
• Serve children from six months to seven years through activities that evolve as theygrow
• Build revenue across play sessions, all-day entry, construction-themed birthday parties and café sales
• Join a concept backed by more than 12,000 play-session bookings and 169 birthday parties by July 2026
• Receive guidance across site selection, venue layout, fit-out and opening preparation
• Access equipment specifications, supplier guidance and established booking and operating systems
• Complete training across operations, safety, maintenance, customer experience and team leadership
• Receive brand resources, local-area marketing guidance and ongoing operational support
• Establish Diggerland in a new local market and grow alongside the brand as its franchise network expands.
Who we’re looking for
We are looking for hands-on franchise partners who enjoy working with families, leading a team and building strong local relationships.
Previous family-entertainment experience may be useful, but it is not essential. What matters most is strong leadership, sound judgement and a commitment to safety, presentation and customer experience. You should also be comfortable following the Diggerland system and taking an active role in your location.
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