Summary
Turnkey natural home fragrance business. Operate from anywhere. Strong organic foundations. Significant growth potential. Established 2019.
Revenue
$26,349 pa
Rent
$0 pa
Expenses
$15,070 pa
Net Profit
$11,279 pa
Location Details
Currently located in Adelaide, SA, but can be operated from anywhere.
Potential
This is an opportunity to acquire an established, distinctive natural home fragrance brand with proven products, an existing customer base and significant untapped marketing and wholesale potential — without having to start from scratch. The business has grown entirely organically, with no investment in paid marketing to date, leaving significant opportunity for a new owner with the skills and enthusiasm to take the brand to the next level. A genuine growth opportunity.
A beautiful brand, established foundations and plenty of room to grow.
Skills
No specialist qualifications or technical skills are required. An understanding of branding, marketing and social media — and the ability to connect with customers — would be highly beneficial.
Hours
Flexible. Owner is currebntly working approximately 3-5 hours per week on this business
Lease
None
Employees
None
Reason for Sale
The business is being offered for sale because the owner is involved with other business ventures she wants to focus on.
About the Business
An established natural home fragrance brand with a loyal customer base, award-winning products and a distinctive position at the intersection of natural living, health & wellness and fragrance.
KEY DETAILS:
Established natural home fragrance brand with 12 SKUs
All products feature original, 100% natural formulas
Three products have won industry awards for home fragrance
Strong reputation for innovative products with a focus on health, wellness and natural living
Beautiful, established ecommerce website
Professional product photography
Registered trademark
Established social media presence
Email database of 8,000+ customers
Existing wholesale customer database also available
There is also considerable scope to expand the product range, introduce new products and develop new sales channels.
Importantly, very little time or money has been invested in marketing, with growth to date coming primarily through organic activity and word of mouth.
Simple to operate
The business can be operated as an entirely home-based business, with the option to manufacture in-house or outsource production to a third-party manufacturer.
The sale includes:
Registered trademark
All original product formulas
Established ecommerce website
Domain
Social media assets
Email database of 8,000+ customers
Wholesale customer database
Professional product photography
Existing brand assets and intellectual property
Stock is additional, with approximately $9,000 of stock on hand.
The business is currently trading, making the transition to a new owner simple and seamless. 30 days of training and handover support will be provided.
History
Originally developed in 2019 as an off-shoot of a well-known natural perfume company, the brand has since evolved into a standalone business with its own identity, products and customer following. The brand is currently operating online-only, but previously traded through both B2C and B2B channels until July 2025. A new owner could reintroduce wholesale immediately, with an existing database of wholesale customers to work from.
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