Summary
6 year old natural home fragrance brand for sale. Can be run from anywhere Price includes all product formulas, registered trademark, beautiful website, social media & email list of 8000+ customers
Revenue
$26,349 pa
Rent
$0 pa
Expenses
$15,070 pa
Net Profit
$11,279 pa
Location Details
Currently located in Adelaide, but can be run from anywhere. Is not location-specific.
Potential
Ripe for growth right now. No money or time has been invested in marketing as yet. Growth has been entirely organic. In a rapidly growing sector of health and wellness as well as fragrance.
Also potential to add new products immediately if desired.
Skills
No specific skill required, but an understanding and ability to market is important to help the business grow. Would benefit from strong social media presence.
Hours
Online only
Lease
No applicable
Employees
0
Reason for Sale
Owner want to pursue other business ventures.
About the Business
5 year old natural home fragrance brand for sale. Developed as an off-shoot from a well-known natural perfume brand, now a standalone brand in its own right.
12 SKUs, all original formulas, made from 100% natural ingredients. Several award-winners.
Is currently operating as online-only, but was operating as both B2B and B2C until July 2025. Potential to go straight back into wholesale again for the new owner, with database of wholesale customers available.
Selling due to owner wanting to pursue other business ventures.
Can be operated as an entirely home-based business, or products can be manufactured by third party.
Price includes all product formulas, registered trademark, beautiful website, professional photography, social media, and email list of 9000 customers (1600 currently active). Stock extra - approximately $7,000 of stock on hand.
Business is currently trading, and transitioning to a new owner should be simple and seamless.
Training and support provided for 30 days.
History
Developed as an off-shoot from a well-known natural perfume company in 2021.
Has developed a reputation for innovative products with a strong focus on health and wellness.
3 products have won awards for best home fragrance products.
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