Summary
E-commerce brand. Strong design-led identity & loyal customer base. Backed by 60k+ engaged Instagram followers, proven demand & positioned for growth through improved fulfilment & scalable operations
Revenue
$50,000 pm
Rent
$4,000 pm
Expenses
$10,000 pm
Net Profit
$36,000 pm
Location Details
Warehouse, machines and stock can be moved. Currently all set up with employee at Oxford falls, NSW
Potential
Strong growth opportunity through transition to ready-to-ship products, improved fulfilment systems, and increased paid marketing. Existing 60K+ audience provides immediate leverage for product launches, with clear upside in conversion, repeat purchases, and scalable operations.
Skills
Ideal for someone with e-commerce, marketing, or operational experience. Basic Shopify knowledge, social media management, and fulfilment coordination are key. No manufacturing experience required if production is outsourced.
Hours
flexible, part-time to full-time depending on scale. Can be streamlined with outsourced production and fulfilment
Lease
Warehouse-based operation with existing workspace for production and fulfilment. Lease details available on request.
Employees
1 full-time employee currently in place supporting production and fulfilment, alongside owner oversight. Opportunity to scale team or streamline through outsourced production and systems.
Reason for Sale
Owner is focusing on other business interests and is looking to transition the brand to a new owner who can scale its next phase of growth.
About the Business
Audrey & Me is a premium Australian baby brand specialising in stylish, functional pram liners and accessories. Built around a strong design-led identity, the brand has developed a loyal customer base and an engaged audience of over 60,000 followers.
The business operates via Shopify and has proven demand across its core product range, including pram liners, baby nests, personalised blankets, and accessories. It sits in the premium segment, with a focus on aesthetics, quality materials, and practical functionality for parents.
Audrey & Me has built strong brand recognition within its niche and benefits from an established social media presence, consistent organic traffic, and repeat customers. The business is supported by a warehouse setup and currently includes one full-time employee assisting with production and fulfilment.
There is clear opportunity for growth through improved fulfilment systems, expansion of ready-to-ship products, and increased investment in paid marketing and CRM. The brand is well suited to an e-commerce operator or buyer looking to acquire an established audience and scale an existing foundation.
History
Founded in Australia, Audrey & Me has grown organically through social media and word-of-mouth into a recognised baby accessories brand. The business has expanded its product range over time while building a strong online presence and loyal customer base. It now operates from a warehouse with an established setup and includes one full-time employee supporting production and fulfilment.
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