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PROFITABLE MOBILE PLAY CENTRE / SOFT PLAY BUSINESS – STRONG BRAND, LOW OVERHEADS
Summary
Turn-key NDIS e-commerce with 100s unlisted products and allied health partnership potential. Profitable dropship, 4 years data, monetized Facebook page, $14k credit, warm database. Growth-stage asset
Lease
N/A
Reason for Sale
Owner has other commitments requiring full attention. The business is
profitable and operating successfully, but needs an owner who can dedicate
focus to reactivation post-hiatus and growth execution. Ideal for an
investor or operator ready to scale a proven, niche e-commerce model.
About the Business
An NDIS-registered e-commerce business selling sensory, therapeutic, and daily living products to NDIS participants and private customers (parents, therapists, educators). Operating since 2021, the business has built a strong reputation with 187 verified 5-star reviews
and a 4.3-star Google rating.
BUSINESS MODEL:
100% dropship model with zero inventory risk. Fully drop-shipped through
established local suppliers. Buyer acquires the Shopify store, domain,
branding, and all supplier relationships. No warehouse, no stock management,
no fulfillment complexity.
PROVEN MARKETING CHANNELS:
- Facebook Ads: Minimum 5x return on ad spend, supported by 4+ years of trained pixel data
- AUD $14,000 pre-approved Facebook ad credit (transferable)
- Monetized Facebook page (3,100 followers, passive income stream)
- Organic SEO rankings (passive orders still coming in during hiatus)
- Email marketing infrastructure in place
KEY ASSETS:
- Large, warm database of NDIS participants (immediate reactivation potential)
- 187 verified 5-star reviews on-site (trust asset)
- NDIS registration (compliance credential; buyer can re-apply)
- 4 years of brand equity and market position
- Hundreds of unlisted supplier products ready to list
- Trained Facebook pixel algorithm (non-replicable targeting advantage)
GROWTH POTENTIAL:
- Catalogue expansion: Hundreds of supplier products not yet listed
- Allied health partnerships: Collaboration with OTs, speech therapists,
physiotherapists for referral pipelines
- B2B channel: Untapped institutional market (support coordinators,
early intervention centres, schools, clinics)
- Database reactivation: Warm audience has had zero outreach since hiatus
CURRENT STATUS:
In hiatus since July 2025 due to owner commitments, NOT due to financial
distress. Infrastructure, relationships, audience, and brand are all intact. Passive organic orders continue to come in with zero marketing spend.
IDEAL BUYER:
Passive income investor seeking stable, hands-off cash flow, OR experienced
e-commerce operator wanting to scale a proven, niche model with significant
growth levers.
History
Founded in 2021, the business quickly became a trusted NDIS provider. Built a reputation for quality products, excellent customer service, and compliance. Achieved NDIS registration and established strong supplier relationships. Operating since 4 years with consistent 5-star customer feedback. Paused in July 2025 to focus on owner priorities, but business fundamentals and assets remain intact and valuable.
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