Summary
Own and operate a Ferguson Plarre's Bakehouse. A bakery cafe business opportunity in Altona with a simple and effective franchising model with no hidden costs & no royalties or marketing fees.
Royalties
0% of gross
Marketing Fees
0% of net
Location Details
Pier Steet , Lower Plenty
This lively retail hub is set in the heart of Pier Street, Altona, where traditional strip shopping thrives amidst a perfect blend of specialty stores, local boutiques, and top-tier supermarkets.
About the Opportunity
It's time to own a Ferguson Plarre bakery cafe serving amazing food and coffee situated in the heart of Altona.
Pier Street is home to over 25 delightful cafes and restaurants, each with its unique flavours and atmosphere. Here, you’ll find endless options to eat, drink, and unwind—all while soaking in stunning views of Altona Beach! This isn’t just a shopping destination; it’s a dynamic, community-oriented locale with easy-access parking right at the storefronts, providing seamless convenience for locals and visitors alike.
Join a community that prides itself on quality, friendly service, and vibrant energy. Step into a fantastic business opportunity on Pier Street and become part of a supportive network that celebrates great service and thrives on local charm!
For more information on this attractive opportunity contact our franchise recruitment team on 03 9336 3200 or visit www.fergusonplarre.com.au/franchising/current-opportunities to discover more about this business and other franchise opportunities.
Marketing support
Ferguson Plarre has an award-winning dedicated in-house Marketing Team resourced with expert marketers, digital specialists, and designers, providing full marketing support for your bakery cafe with no additional marketing fees.
The team manages all aspects of our brand, major advertising campaigns, loyalty programs, product launches, point of sale materials, our e-commerce offering and social media platforms. They’ll also work with you and your Business Support Manager to develop your very own local area marketing plan.
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a bakery cafe.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, how to make amazing coffee and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You will need to be enthusiastic, motivated, community minded & have a passion for customer service. As a business owner you must demonstrate sound communication & leadership skills, love working with people and be able to manage teams. You’ll need to follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking, we deliver fresh, award-winning products from our central bakery to your store each day.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Year Business Established
1901
Year Franchising Commenced
1987
Site locations
85
History
Ferguson Plarre's Bakehouse is a family owned and operated business run by the Plarre family who are activity involved in the day to day running of the business. With over 120 years of continued customer loyalty and rich history of 4 generations in baking, we are one of the most loved and well-known bakery chain ion Victoria with over 85 store and growing. The family continue to embrace their forefather's commitment to quality, products, service, innovation and on open door policy where the owners truly are the face of the place.
Awards
Top 10 Franchise in Australia by Topfranchise every year since 2013
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019 and 2020
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
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