Summary
Est. 2015 vegan, cruelty-free body oil & skincare brand. 54k Instagram, 15k+ email subscribers, AU & US Shopify plus Amazon US. ~$48k stock at cost covers nearly the full asking price.
Revenue
$11,100 pa
Expenses
$19,100 pa
Location Details
Melbourne
Fully online and location independent. Stock is split between Melbourne and Amazon US FBA, and the business has been run part-time (~10 hrs/week) alongside full-time jobs.
Potential
Run part-time alongside a full-time job, so the upside is wide open. The brand has responded strongly to paid marketing in the past, and Amazon US only launched this year with Brand Registry already in place. Wholesale is largely untapped, with recurring inbound orders via Peeba and no outbound effort yet. A further ~35k legacy contacts are ready for a re-permission campaign on top of the 15k+ active list. Quick cost wins too: merge the duplicate AU and US Shopify and Klaviyo plans from day one. Site conversion optimisation is untouched too.
Skills
No beauty industry or technical background needed. Basic Shopify and social media confidence is enough to run it day to day, and the rest is handed over ready to go: documented SOPs, financial reporting templates, brand voice and copy guidelines, an automated AI blog system and a working Klaviyo email setup. Experience with paid social or Amazon ads would help a buyer unlock growth faster. Full handover support included for ad accounts and content systems.
Hours
Online store, open 24/7. Run part-time, ~10 hrs/week, on your own schedule from anywhere.
Lease
No lease or premises. Stock is kept in a month-to-month storage unit in Melbourne, easy to move or cancel.
Employees
None. Currently run part-time by the two owners (~10hrs combined), with no staff, wages or payroll to take on. Blog content is automated, FBA handles US fulfilment and AU orders ship via Australia Post, set up to run solo.
Reason for Sale
Both owners run the brand part-time alongside full-time jobs, and with a growing family we no longer have the time to give it the attention it deserves.
It needs an owner who can reinvest in advertising and growth. The brand, systems and stock are all in good shape and ready to hand over, with full transition support included.
About the Business
Boracay Skin is an established Australian vegan, cruelty-free body care brand, founded in 2015 and selling to customers in Australia, the US and internationally.
The range
Clean, minimal ingredient formulations that stand out in a crowded beauty market. The hero product, Bronze Shimmering Body Oil, won Prevention’s Best of Beauty Award in 2021. The Hyaluronic Glow Serum is the second bestseller, alongside Gold and Rose Gold Shimmering Body Oils, the original Natural Sun and Body Oil, a Kabuki body brush and a range of gift bundles.
Channels
- Shopify AU (.com.au) and Shopify US (.com), recently rebuilt on Online Store 2.0 for a fast, modern, low-maintenance setup
- Amazon US via FBA, launched in 2026, with Brand Registry enrolled (A+ Content, brand protection, expanded ad formats)
- Light B2B wholesale with recurring inbound orders via Peeba and other smaller wholesalers
Audience
- 54,400+ Instagram followers plus presence across other platforms
- 15,400+ verified, opted-in email subscribers (AU + US) with purchase history
- A further ~35,000 legacy email contacts available for a re-permission campaign
Ready-made infrastructure
- Klaviyo email automation with an established weekly send cadence
- Automated AI blog system optimised for SEO and generative search
- Full product photography, video and Canva design library
- Documented SOPs, financial reporting templates and brand voice guidelines
Financials
Trailing 12-month revenue is approximately $11,100 with a net loss of approximately $8,000. This reflects a period of investment rather than steady-state trading: the Amazon launch and advertising tests across both markets to establish what works. A new owner can also cut costs immediately by consolidating the duplicate AU and US Shopify and Klaviyo plans.
What’s included
The $50,000 asking price includes approximately $48,000 of ready-to-sell stock at cost. That means the stock alone covers almost the entire price, and you get an established 10-year brand, both stores, the Amazon account, domains, social accounts, email lists, content library and all systems for next to nothing on top. Full handover support included.
History
Founded in 2015 by its original owner, Boracay Skin built a loyal following on Instagram and through its award-winning Bronze Shimmering Body Oil. It was acquired in 2024 by the current owners, who rebuilt both Shopify stores on Online Store 2.0, set up automated email and blog content systems, and launched the brand on Amazon US with Brand Registry in 2026.
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