Yo Way

Welcome to Yo Way

At Yo Way, we're more than just frozen yogurt; we celebrate individuality in every swirl. Our brand is built on the belief that everyone is wonderfully unique, just like our fro-yo cups, and that's something to be celebrated. Our playful, fun, and creative ethos invites you to craft your fro-yo creations because life is too short for boring desserts!

Our Story

-Founded to provide high-quality, healthier dessert options.
-Self-serve concept: Choose your flavours, toppings, and portions.
-Unique rotating flavours to keep things fresh and exciting.

Why Choose Yo Way?

Premium Quality: Our fro-yo is made fresh in-store and is up to 97% fat-free.
Dietary Options: Gluten-free, Kosher, Halal, sugar-free, and Vegan choices.
Top-Quality Toppings: Fresh fruit, nuts, cereals, and favourite chocolates like Kit Kats and Reese's.
Innovation: Always developing new flavours and products to delight customers.

Our Support Network

- Over 200 years of combined experience in business, operations, and marketing.
- Expert guidance in finding locations and training to run your Yo Way.
- Ongoing support to ensure your business thrives.

Marketing Excellence

-A dedicated marketing team will help build and grow your business.
-Strategic advice and promotional support to attract and retain customers.

Join the Yo Way Family!
Discover the joy of doing fro-yo your way with Yo Way. With our unique flavours, top-notch quality, and vibrant brand, you can create a thriving business that celebrates individuality and creativity.

Ready to learn more? Make an enquiry today and start your journey with Yo Way!

Yo Way Story

Yo Way was born with a unique vision to transform frozen yogurt into a celebration of individuality and creativity, not just a treat. Our journey began with a commitment to deliver premium-quality fro-yo and has since evolved to offer a diverse range of flavours and toppings. This ensures that every visit to Yo Way is a unique and personalised experience, setting us apart in the frozen dessert market.

Benefits of Working with Yo Way: When you choose to partner with Yo Way, you're not just joining a brand but a family. We offer a range of benefits that will reassure you of your decision and give you the confidence to succeed in the frozen dessert market.

Strong Brand Identity: Yo Way stands out with its vibrant and modern brand livery, appealing directly to our core demographic of 13-24-year-olds and beyond.

Innovative Concept: Our self-serve model empowers customers to customise their fro-yo experience, from choosing flavours to adding toppings, catering to diverse dietary preferences.

Quality Assurance: We pride ourselves on using fresh, high-quality ingredients for our fro-yo and toppings, ensuring a consistently satisfying product.

Marketing Support: Our dedicated marketing team provides strategic guidance and promotional materials to drive foot traffic and build brand awareness.

Comprehensive Training: At Yo Way, we understand that starting a new business can be daunting. That's why we offer comprehensive training and ongoing support from our experienced team. This will give you the security and preparation you need to succeed in the frozen dessert market.

About Yo Way

Yo Way isn't just a frozen yogurt brand; it's a lifestyle. We embody the spirit of fun, freedom, and self-expression, encouraging customers and franchisees alike to do life and fro-yo their way. Our commitment to quality, innovation, and community sets us apart in the competitive frozen dessert market, and we invite you to join us on this unique journey.

Join the Yo Way family and embark on a journey where creativity meets business success. Discover the rewards of partnering with a brand that values individuality and fosters a supportive environment for growth.