Swimart

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Connect with Swimart

Visit: swimart.com.au

Welcome to Swimart, proudly Australian owned and one of the most successful and well-established pool and spa businesses in Australia and New Zealand. With over 36 years experience, over 76 outlets and more than 250 dedicated mobile service vans across Australia and New Zealand, Swimart makes pool care easy!

We provide an extensive and affordable range of pool supplies, pool and spa chemicals, and pool services, in-store as well as at home. Since we established our first store in the Sydney suburb of Killara back in 1983, our friendly network of highly experienced swimming pool technicians and customer service professionals have ensured the health and wellbeing of thousands of pools and spas right across Australia and New Zealand.

Why us


If you are looking for a career that gives you the independence and lifestyle you have always wanted, a Swimart franchise could be your opportunity to make a splash.

Swimart was founded by ASX-listed Waterco Ltd in 1983 so that more people could have access to the world’s best water filtration products.

Since its inception the Swimart business system has proven to be one of the most successful and profitable franchise business operations in the pool industry. Why is that? Because Swimart makes pool people happy! Our focus is making pool care easy for consumers by ensuring we are the leaders in the industry when it comes to research, development and implementation of award-winning products and services.

With a clear vision to cement our standing as the category leader, the Swimart brand has been updated to reflect greater alignment with our customers’ needs and desires. We’ve invested in our brand for future growth and working as one network, which is great for anyone looking to become part of Swimart’s franchise family! While we might look different, our core business remains unchanged and we are still renowned for our expertise, experience, professionalism and outstanding customer service.

There are currently over 1,500,000 pools across Australia and New Zealand and pool numbers are growing year on year.

With the number of pools growing & the massive amount of time pressure that we all face, the demand for professional help around the home has increased. That is why the demand for our services is ever increasing – it’s also why we’re growing consistently year on year.

Isn’t it time you took the plunge and joined our team?

Swimart franchisees provide all products and services necessary for pool and spa owners to maintain and enjoy their pool or spa. Franchisees have access to an extensive array of products and equipment: from pool chemicals, accessories, leisure products and cleaning equipment to the latest filtration equipment such as filters, pumps and chlorinators as well as gas, heat pump and solar heating. As a Swimart owner you have access to exclusive brands and products at very competitive pricing.

A vital service provided by all our franchisees is the provision of free water testing using state of the art computerised water testing equipment.

Franchisee revenue is derived from a variety of services:

  • Retail sales of chemicals, equipment, accessories and spare parts
  • Pool servicing – regular customer base
  • Pool repairs and maintenance
  • New product installations
  • Commercial clients – strata and corporate businesses
  • Referral commissions