Sal's Pizza

Sal’s Authentic New York Pizza – Famous by the Slice

Sal’s Authentic New York Pizza is more than a pizzeria – it’s an experience. Born from the legendary recipes of Salvatore Leo, a master pizza maker from Queens, New York, our journey began with a mission to bring 100% Authentic New York pizza to the Southern Hemisphere. Today, Sal’s has become a beloved brand with over 50 thriving stores across New Zealand and Australia.

Our signature hand-tossed 18” pizzas are crafted using only the finest, original New York ingredients:

• Genuine New York-milled dough for that perfect foldable base
• California vine-ripened tomatoes for our sweet signature sauce
• Premium Wisconsin mozzarella from sustainably farmed dairy
• Exclusive meats including our legendary New York pepperoni and Italian meatballs

Whether dining in to enjoy the full New York pizzeria vibe or ordering for delivery, customers experience the same high standards, taste, and quality that define us. Our custom store designs, nostalgic decor, and the theatre of open kitchens bring the sights, sounds, and smells of NYC right to your suburb.

Now’s your chance to bring a slice of New York to your city. Make an enquiry today and take the first step toward owning your very own Sal’s!

From a small town in Italy to the streets of New York and into the hearts of Australians, Salvatore Leo’s pizza legacy lives on through every Sal’s slice. In 2009, we opened our first store in Auckland, and in 2019, we launched in Melbourne. Today, we’re Australia’s only 100% Authentic New York Pizza brand.

Benefits of Working with Sal’s

• Turnkey Fitouts: We manage design, lease negotiation, and construction
• Full Training: Pizza making, customer service, operations, and marketing
• Real Support: Long-time directors, mentors, and trainers walk the journey with you
• Premium Product: No compromise on quality, taste, or authenticity
• Fan Favourite: 55,000+ weekly customers and 100,000+ social media fans

About Sal’s

Sal’s isn’t just about pizza – it’s about family, authenticity, and hustle. Our team thrives on passion, respect, and the spirit of generosity. We believe in empowering franchisees, investing in our communities, and delivering world-class customer experiences every single day.