Fast, fresh Vietnamese food is what we do—but family, yours and ours, is who we do it for. Inspired by our heritage, we deliver vibrant, zinging flavors to those hungry for a taste of adventure. It’s our way of honoring tradition while adding a dash of Roll’d soul. From our first store in Melbourne to 140+ locations today, we’ve grown with one goal: sharing authentic, delicious Vietnamese cuisine with the world. Join us and be part of the Roll’d family!
Why us
Roll’d Story
Inspired by his mother’s Vietnamese cooking, Bao Hoang founded Roll’d in 2012. The first store in Melbourne sold out in 90 minutes, sparking rapid growth. Now, with 140+ store openings and millions of happy customers, Roll’d is Australia’s largest Vietnamese franchise family, serving fresh, fast, and authentic street food.
Benefits of Working with Roll’d
✔ Proven franchise model with 140+ store openings
✔ No hospitality experience needed—comprehensive training provided
✔ Multiple revenue streams: dine-in, delivery, Roll’d @ Home & food trucks
✔ Prime high-traffic locations secured with market research
✔ Strong marketing support, including national and local campaigns
✔ Health-focused, flavorful menu with gluten-free & vegan options
About Roll’d
Roll’d is more than a business—it’s a community. We provide franchisees with expert training, strategic site selection, and ongoing support. With a strong brand, multiple revenue streams, and data-driven marketing, we help franchisees thrive. Ready to roll? Let’s make it happen!
Featured opportunities
Roll'd Vietnamese
Roll'd Vietnamese
Connect with us