My First Gym

MyFirstGym is a one stop fitness shop for children and is a much needed initiative for families and communities, that’s proving to be a sound opportunity for franchise investors with a compelling purpose. By developing a creative concept based on the science of physical literacy, MyFirstGym will continue to make a real difference to the lives of Australian and international families.

The MyFirstGym aims to help children live a healthier and more active lifestyle, to combat the ongoing increase in child obesity. With 9 out of 10 children not getting the recommended amount of movement each day, we’re having a positive impact by making fitness fun and exciting for our members

The Market

The untapped potential for a commercial children’s fitness service is undeniable, with little national competition and no recent innovation evident in the space. The gym and fitness centre industry, targeting 18-35s, has grown strongly over the past five years, recording a sales revenue of $2.1 Billion and a 9.3% growth rate while undergoing considerable structural change. The rapid growth of the adult sector, and the growing child obesity epidemic presents an enormous opportunity for the children’s fitness industry.