From humble beginnings, Magic started back in 1994 with just one carwash in Collingwood, Victoria. It was run by present-day Managing Director, Claude Roda - and brought to life by a young, ambitious and hard-working team. We are proud to say that some of the original team are still with us today as Franchisees themselves!
Claude made his way into the carwash industry almost by default, it was his family’s business but not necessarily something he had dreamt about doing as a kid. He started off doing what every new team member with us does – vacuuming! Surprising even himself, he became really good at washing and cleaning cars and loved the feeling of being entrusted with people’s pride and joy. He was proud to see just how happy customers were when their car was returned to them in mint condition, and he instilled this pride in his team.
What set Magic apart back then was to combine a carwash with a café. Creating a comfortable space where our customers could happily wait with a coffee and watch TV, was a no-brainer. Today, there are 50 Magic Hand Carwashes across Victoria, Queensland, South Australia, Western Australia and Tasmania, making us the only truly national car wash franchise. There are now two Magic Hand Carwash store formats: stand-alone cafés and shopping centre carpark sites. Both formats are set up to deliver the same quality result with speed and efficiency.
As a team, we’re driven by a set of values that help us focus our efforts on what really matters to us and our customers:
- Customer-First Attitude
- Quality & Precision
- Pride & Passion
- Working Together
- Being the Best
With over 700,000 people coming through our car washes every year, it’s the quality of our work, our obsession with creating a great customer experience and the effortless convenience of our concept that keeps them coming back.
SO, WHY US?
That’s easy. We’re the No.1 car wash franchise in Australia. Our success rate over the last 22 years is something we’re really proud of. In fact, we’ve retained over 90% of our Franchisees!
Need more convincing? Here’s a few more reasons why you should take the fast lane towards success with us.
SUPPORT FROM MAGIC FRANCHISOR
As a Magic Franchisee, you’re considered part of our family, so we’re there for you. We’ll help set you up for success and have a dedicated Support team you can call on to help make that happen.
Our Support team really know their stuff and wear their pride for our brand on their sleeve. We’ll work with you to help you create the best possible customer experience, empowering you as the business owner to drive strong financial results and a profitable store.
You’ll receive day-to-day operational support to leadership development and everything in between to run a successful Magic franchise.
We have an expert team who seek out the best possible locations for our stores. They take negotiating very seriously in order to lock in great terms for each site and support all the building and licencing details. They’ve also built productive relationships with various landlords over the last 20-odd years to put you in pole position.
Over the years, we’ve worked hard to build brand awareness and become a brand that is recognised and trusted across Australia. Our Marketing expertise will help drive customers into your driveway through providing above the line and digital advertising, promotional materials, signage and interior fitout designs, local area marketing, event management, partnerships and social media support.
Whilst on your ‘L’ plates, as you learn the operations of the business, you’ll take part in an initial 5 week training program before we hand over the keys to your new store.
It’s an incredibly hands-on training program that gets you right in the action of our driveways, making you a pro at washing an detailing cars before you know it! You’ll also learn everything you’ll need to know about running your car wash.
Our operations are backed up with established systems and reporting processes to make it very simple and easy for our Franchisees to run, measure and continuously improve their businesses – we weren’t just making a pun when we said we put you in the driver’s seat to create your own success, we meant it!