Ella Baché Beauty Salons

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What Ella Baché Beauty Salons are saying

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Connect with Ella Baché Beauty Salons

Visit: http://www.ellabache.com.au/pages/franchise

Founded in Paris in 1936 by revolutionary cosmetic chemist Madame Ella Baché, our brand was built on curiosity, innovation, and a belief that no two skins are alike. Her forward-thinking approach reshaped the beauty industry and laid the foundation for a brand that continues to thrive almost 90 years later.

Today, Ella Baché is in its third generation of family ownership and proudly holds the title of Australia’s largest beauty franchise network, with over 150 salons nationwide. Our products and treatments combine professional expertise with results-driven formulations, helping Australians feel confident and radiant in their own skin.

Our heritage is one of authenticity, hard work, and confidence — values that Australians recognise, admire, and share. But above all, we are a family. We care for our clients, our franchise partners, and each other.

In 2025, our new brand campaign “In Your Own Skin” celebrates individuality and empowerment. It reflects our enduring belief that true beauty is about feeling comfortable, confident, and vibrant in who you are.

Ella Bachè has built a 70 year legacy in Australia and is trusted household name, supporting you and your clients to feel confident in your own skin.

Why us

How We’ll Help You Grow
 
At Ella Baché, your success is our success. We give every salon franchise a strong start, proven business systems, and ongoing support designed to help you thrive in a competitive market. From marketing and training to technology, business coaching, and national recognition, you’ll have access to everything you need to build a profitable, long-term business.
 
Comprehensive Franchise Support
1. Marketing Support
Drive growth with powerful brand awareness campaigns, monthly promotional plans, localised marketing tools, social media kits, cooperative advertising, and generous rebate programs.
2. Personalised Salon Website
Each franchise receives a dedicated online salon site where clients can view services, access offers, and book appointments. Owners can update content in real time, track performance, and send e-newsletters.
3. Media Centre Resources
Easily access business manuals, advertising templates, image libraries, and training videos — all designed to streamline operations and marketing.
4. Online Retailing with Rewards
Earn rebates on Ella Baché’s online sales, with customers directed back to your salon for follow-up services and treatments.
5. Recognition & Awards
Celebrate success through national incentive programs and our prestigious Ella Awards, recognising top-performing salons, teams, and therapists.
6. Business Benchmarking
Connect with other franchise owners to share strategies, overcome challenges, and learn from industry peers through group sessions or one-on-one mentoring.
7. Annual Conference
Access expert-led workshops, business development insights, and networking opportunities at our exclusive salon owner conference.
8. Franchise Advisory Council
Shape the future of the network through open communication, ensuring franchisees’ voices are heard and supported.
9. Ongoing Training
Benefit from five days of pre-opening training, two weeks of launch support, and ongoing programs tailored to your team’s needs.
10. Industry-Leading Education
The Ella Baché College of Skin & Beauty Therapy has been a global leader in professional training for over 50 years, giving you access to highly skilled graduates and staff.
11. Business Coaching & Development
Work closely with a dedicated Business Development Manager for continuous coaching, planning, and marketing support to grow revenue and profitability.
12. Salon Design & Compliance
From shopfront to treatment rooms, we’ll help design a beautiful, customer-ready salon that meets all Australian standards and regulations.

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Make it Happen

To find out if becoming at Ella Baché salon owner is your path to an exciting new future, simply follow the process below.

  1. Send an enquiry to our franchising team or contact our Business Development Manager on 1300 136 661. We’ll assess your details and give you some more information about the business and our franchising offer.
  2. Applicants who are interested and a fit with our criteria are invited to an obligation-free 1:1 meeting with a business development manager. We’ll answer any questions you have and get to know you better.
  3. A refundable deposit of $1,000 is required to progress to agreement stage.
  4. Our team will help you understand all the considerations and opportunities that come with being an Ella Baché salon owner, and introduce you to the benefits that come with becoming part of the family.
  5. You’ll take the time to obtain legal advice, organise your finances, and meet with an existing franchise owner at their salon to gain a real-world view of salon life.
  6. We’ll help you find your ideal site and ensure you have all the skills, tools and support you need to open and operate your salon with confidence.

 

Samantha Doolan

Salon Owner Ella Baché Mordialloc, VIC

“My journey with Ella Baché began 14 years ago. I always had a keen interest in the beauty industry so I decided to return to school to do a part-time Diploma of Beauty Therapy whilst working full time in an unrelated field. I was fortunate enough to secure a weekend position as a Beauty Therapist in an Ella Baché salon, and a full-time three year association with Ella Baché followed.

My passion for the industry became apparent and I came to respect the integrity and recognition of the Ella Baché brand. The opportunity arose for me to purchase the same business I was working in and I jumped at the chance – a dream came true!

Motivated by pride, ambition, a strong work ethic and simply passion, I was able to establish a fabulously loyal client base who awee drawn to the business by our commitment to client service and a brand that delivers results. Dedication, commitment and passion have translated into a multi award winning salon – the recognition is most satisfying!”

Debbie Bell

Salon Owner Ella Baché Fannie Bay, NT

“I have been a Beauty Therapist for more than 20 years and discovered the Ella Baché skincare range when I worked in a salon in the early days of my career. I was very impressed with Ella Baché’s results so when I decided to open my own salon the choice of which brand of skincare to use was easy. I have owned and operated my salon for 15 years and became a franchise 18 months ago; I have always stocked Ella Baché products and could not see myself working with another brand. The benefits of becoming a franchise was appealing because of the business and training support provided by Ella Baché Head Office; I also admired the family and core values of this company.

My business has definitely increased in revenue and I feel that my management and team leadership has improved since becoming a part of the franchise group.

I am inspired by Edith Hallas for all she has achieved and Madame Baché for the brilliance of formulating a wonderful product. I am inspired by guiding and working alongside my great team of Therapists and helping them to be the best they can be in operating a leading salon.

 

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