Croc’s playcentre is at the forefront of innovation, we were the first Australian Brand to join forces with another franchise - Muffin Break to bring two great brands under the once agreement. Our partnership with Muffin Break delivers a premium Food & Beverage within our playcentres setting us apart from our competitors.
In 2016 we were the first Indoor Playcentre to introduce a Baking Party. A fully interactive and hands on experience where children with bake their own cookie and pizza.
In 2017 we were the first Indoor Playcentre in Australia to launch a full function online booking system for customer to book their Birthday Parties online. This platform delivers in excess of 18,000 bookings each year saving significant time in store booking and managing birthday party enquiries in person and over the phone.
In 2023 we launched a new made to order product range and have made significant investment in IT systems and tools to deliver in- store labour and Cost of Good savings. Along with further enhancements to our digital platforms.
Why us
Croc’s Playcentre is still directed by the same founders that started the brand back in 2008, Croc’s Playcentre started as a single 400sqm playcentre to 23 locations spanning all major capitals of Australia. Each year we continue to innovate through Playground and Equipment sourcing and evelopment, Food and Beverage development, IT & Systems and a strong annual events and marketing calendar to drive visitation to stores nation wide.
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