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Connect with Baskin-Robbins Ice Cream

Baskin-Robbins® is the world’s largest chain of ice cream specialty stores, renowned for high quality, premium ice cream, specialty frozen desserts, custom made cakes and beverages. Baskin-Robbins® is a truly global ice cream empire, with nearly 7,500 retail stores around the globe and for the past 70 years, we’ve taken pride in sharing More Flavors. More Fun.® with happy guests around the globe.

Since 1945, when two brothers-in-law, Burt Baskin and Irv Robbins, came together to create an iconic American ice cream brand, Baskin-Robbins has introduced more than 1,300 flavors that attract over 300 million guests each year.

We are the market leader in ice cream and in addition, our range includes creative cones, unique cakes, specialty desserts, frozen beverages and take-home items.

Baskin-Robbins® is an exciting "Family" brand with products as delicious and indulgent as they come. We are targeting innovation and growth, leveraging off the global iconic brand that is Baskin-Robbins®, the leader in the world of frozen treats.

We want to welcome you to our exciting franchising opportunity and assist you to start scooping the fun from day one.

Baskin-Robbins® is looking for people with drive and passion to become franchise owners. We believe that people are the most important ingredient in making a business a success. We currently have Locations across Australia ready for development immediately and can also offer Franchisees a range of flexible store layouts and designs to fit traditional locations and innovative retail concepts.

Baskin-Robbins® is an accredited franchise with ANZ bank and also a proud member of the Franchise Council of Australia.

Industry Accolades:
Ranked a global leader by Entrepreneur Magazine’s Franchise 500®
Named by Entrepreneur Magazine as #1 Ice Cream & Frozen Desserts

When you step into a Baskin-Robbins™ you feel it. Ice cream is about much more than refreshment. Some people are content to enjoy a taste now and then, but others aspire to more. They want the sense of quality and community to last and desire to share it with others. If that's you, read on.

For over 70 years now, Baskin-Robbins™ has been creating irresistible treats to make you smile and feel good inside and out. We've perfected the combination of delicious treats and a fun atmosphere. Now, we're offering rewarding franchise opportunities that help aspiring business owners thrive and to continue to be the world's leading chain of ice cream specialty stores.

If you love to have fun and put a smile on people's faces; if you are hard-working, dedicated and community oriented; and if you are in touch with your 'ice cream side'; Baskin-Robbins™ may be a perfect fit for you.

How much innovation is necessary in the ice cream business? After all, we're talking about ice cream, not technology. The truth is innovation is essential in any business and in our business, we're known for innovation in our ice cream flavours. It's not just flavour innovation that is required to make the business successful; we have to be creative and thoughtful about the entire guest experience. Think about it, people change over time; trends come and go, tastes change. What was important to people 20, 10 or even 5 years ago may be inconsequential today. That can be applied to flavours, design, or even service. That is why we must continue to innovate in our business. To maintain our market leading advantage, we are always dreaming up new ideas, testing them with customers to drive our business forward. We always respect our long, proud heritage and we are able to deliver relevance to the consumer through a fresh and contemporary brand offering.

Our never-ending focus on fun combined with our commitment to innovation and a quality guest experience is important when you're considering investing in a business. We are a global leader in the ice cream industry, and we want to talk to people who share our commitment.

Baskin-Robbins™ is looking for people with drive and passion to become franchise owners. We believe that people are the most important ingredient in making a business a success and our Franchise Partners should have the following key qualities and abilities:

  • Make people smile and have a friendly disposition
  • Dedicated to Operational Excellence
  • Willingness to work within the Baskin-Robbins™ system
  • Positive and enthusiastic approach to business ownership
  • Build a high performing team
  • Determination to maximize the store's sales
  • Great customer service focus
  • Proactive and constructive in feedback to the brand
  • Passion for the Baskin-Robbins Brand

Scoops to become a Baskin-Robbins Franchise Partner:

Scoop One: Complete the Submit your Expression of Interest and/or Confidentiality Agreement and Franchise Candidate Application Form
Conduct initial Interview with Baskin-Robbins® Australia.

Scoop Two: Complete and submit Confidentiality Agreement, Franchise Candidate Application Form and support documents.
Conduct due diligence
Identify potential sites

Scoop Three: Attend second interview with Baskin-Robbins® Australia

Scoop Four: Receive formal approval from Baskin-Robbins® Australia
Agree on location & lease terms for the proposed business location
Pay initial Deposit

Scoop Five: Receive Disclosure Document and Franchise Agreement pack - complete and return Acknowledgement Receipt
Review and seek professional and legal advice on your Disclosure Document and Franchise Agreement pack
Both Baskin-Robbins® Australia and Franchise Partner Candidate agree to proceed.
After 14 days, return signed Disclosure Document and Franchise Agreement

Scoop Six: Attend meeting with Baskin-Robbins® Australia - to discuss proposed time line for store development and set up training dates and opening date

This process may take anywhere between two and four months - dependent on preparation of Franchise Candidate and site availability.


We're confident that once you get to know our products and our business model you will become hooked on Baskin-Robbins™, just like we are. Please contact our franchise development team for an obligation-free meeting, where we can discuss your potential business future. We would love to meet with you to discuss the opportunities with Baskin-Robbins™.



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QSR - 28 May, 2015
Baskin-Robbins sweetens up Lady Cilento
http://qsrmedia.com.au/marketing/news/baskin-robbins-sweetens-lady-cilento

Which Franchise Australia - 09 April, 2015
Interview with Abhishek & Varsha Sodhani of Baskin-Robbins West End, QLD
http://www.whichfranchise.net.au/index.cfm?event=getInterview&articleId=1063


QSR - 11 March, 2015
Baskin-Robbins breast cancer fundraiser nets $40,000 for McGrath Foundation.
http://qsrmedia.com.au/community/news/baskin-robbins-breast-cancer-fundraiser-nets-40000-mcgrath-foundation

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