Summary
Asset sale: Australasia’s 1st 100% plastic-free fishing tackle brand. Includes trademarks, active website/e-commerce, established supply chain, and current stock.
Revenue
$110,000 pa
Net Profit
$65,000 pa
Potential
Exceptional growth upside for an ambitious owner. Prime opportunity to either pivot to a high-margin 100% online DTC e-commerce model or expand the existing hybrid wholesale footprint (currently 55+ retail stockists in AU/NZ). Turnkey asset sale includes registered AU/NZ trademarks, active e-commerce store, established supply chain, and current inventory. Huge potential to broaden the product line into broader eco-friendly outdoor gear, launch on Amazon, and expand globally.
Skills
No fishing experience needed—ideal for someone with e-commerce, digital marketing, or brand management skills. Whether you focus on scaling online performance advertising or driving retail B2B distribution, the foundation is built. Complete handover, supplier introductions, and operational guidance provided for a smooth transition.
Hours
Flexible part-time hours (10–15 hrs/wk). Run alongside a job or scale up full-time.
Lease
Zero commercial lease. Minimal stock footprint (≈25 sqm). Relocatable anywhere in AU/NZ.
Employees
Flexible, part-time commitment (10–15 hrs/wk). Easily run alongside another business or job, or scale up to full-time to fast-track digital marketing and product range expansion.
Reason for Sale
Having established strong foundations, registered trademarks, vetted suppliers, and 55+ retail stockists across AU/NZ, the current owner is ready to hand over to a dedicated buyer with the capacity to lead the next expansion phase. With the eco-lure range production-ready, the brand now needs an owner focused on scaling online e-commerce, expanding retail partnerships, and capturing international growth.
About the Business
An Unprecedented Opportunity to Own Australasia's First 100% Plastic-Free Fishing Tackle Brand
Wise Angler is a disruptive, high-margin eco-tackle brand established to revolutionize the recreational fishing market. Operating at the intersection of outdoor recreation and sustainability, Wise Angler offers a unique, eco-friendly product lineup engineered to eliminate single-use plastics from traditional tackle boxes.
Why Wise Angler?
First-Mover Advantage: As the pioneer of plastic-free fishing tackle across Australia and New Zealand, Wise Angler enjoys unmatched market positioning and authentic brand goodwill.
Established Retail Footprint: Proven commercial validation with active distribution across 55+ retail stockists throughout AU/NZ.
Turnkey Asset Sale: Everything is built and ready to scale—complete with registered AU & NZ Trademarks, fully responsive e-commerce website, domain assets, social channels, and established customer databases.
Vetted Supply Chain: Direct, reliable manufacturing relationships in place with production-ready tooling and streamlined international fulfillment.
Unlocked Growth Potential
The brand is ready for an ambitious buyer to take it to the next level through two primary paths:
100% Direct-to-Consumer (DTC) E-Commerce: High potential to scale digital performance advertising, execute influencer marketing on social platforms, and transition into a high-margin online model.
Expanded Hybrid Distribution: Further capitalize on wholesale demand across major tackle stores, marine retailers, and national outdoors chains.
Product Range Extension & Amazon Expansion: Massive room to introduce eco-lures, biodegradable line, sustainable apparel, and outdoor accessories, alongside launching on Amazon AU/US.
What's Included in the Sale?
Intellectual Property: Registered Trademarks in Australia and New Zealand, brand guidelines, and proprietary product designs.
Digital Assets: High-converting website, domain name, email subscriber list, and active social media channels.
Inventory & Supply Chain: Current physical stock ready for immediate order fulfillment, plus full introductions to vetted manufacturers.
Owner Handover: Comprehensive onboarding and transition support from the founder to ensure a seamless handover.
Wise Angler is relocatable anywhere across Australia or New Zealand and can be run comfortably with ultra-low overheads from a home office or small unit.
History
Founded in New Zealand to tackle single-use plastic waste in recreational fishing, Wise Angler was built as a sustainable, premium tackle brand. Through dedicated R&D, we secured AU/NZ trademarks, established a vetted supply chain, and built distribution across 55+ retail stockists. With proven product-market fit and strong commercial demand, all foundational assets are established for new ownership to scale.
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