Summary
Profitable, low-maintenance e-commerce business generating consistent weekly sales, strong margins and minimal owner involvement. With no paid marketing in place, room for growth.
Revenue
$70,000 pa
Rent
$0 pa
Expenses
$30,000 pa
Net Profit
$40,000 pa
Potential
1. All sales are currently generated organically, with no paid advertising in place.
Clear upside for a buyer who wishes to scale through marketing.
2. We only ship to Australia and NZ;
3. Sell on a wholesale basis;
4. Increase the range of products by holding more stock, including offering a branded cleaning product for the whitewalls;
7. Sell the product at swap meets by visiting the site with a Whitewalls Australia Stall.
This is where all the classic car enthusiasts meet, on a regular basis.
Skills
Online order fulfillment
Package and handling
Hours
Current owner involvement – approximately 1 hour per week
Lease
N/A
Employees
N/A
Reason for Sale
The business is being offered for sale as the owner is focusing on other ventures. It has been run conservatively and presents clear opportunities for a new owner to grow
About the Business
Profitable, low-maintenance e-commerce business generating consistent weekly sales,
strong margins and minimal owner involvement. The business is simple to operate,
requiring minimal technical skill and with no paid marketing in place, room for growth. The
business is being offered for sale as the owner is focusing on other ventures.
Financials
Average $67,529 pa turnover for the last 3 years on the books. Additional local pickup sales
(not fully captured in platform data) estimated at $5-10k per annum. Sales data from Ebay
and Shopify is provided.
Profit margins of 60% give approximately 40k profit per year
Approximately 450–470 units sold annually, with weekly order volumes typically ranging
between 5 and 15 orders.
Transferrable assets included in the sale
• Shopify store
• Domain name
• eBay store
• Instagram page
• Facebook page
• Australia post business account
• Whitewall stock at value approximately $14k
• 2x heavy duty storage racks
• Approx 500 cardboard shipping boxes cost price $1.66 each
• Formal introduction to the supplier
• Installation instructions
Current owner involvement – approximately 1 hour per week
1. Email notification arrives that an order has come in.
2. Print off the shipping label.
3. Pack whitewall set into box and tape it shut.
4. Orders are fulfilled twice weekly via Australia Post.
5. When stock runs low, order a new pallet of stock from the supplier.
History
Business has been operating since 2011
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