Summary
High-margin wellness brand with Shopify store, established suppliers & validated concept (900+ packs sold). $12.5k inventory included at cost price (~$319K at full retail price).
Location Details
100% online business that can be operated from anywhere in Australia. Products are compact, easy to store and simple to fulfil from home or an existing ecommerce operation.
Potential
A rare opportunity to acquire a fully developed Australian wellness ecommerce startup, with the hard work of product development, branding, manufacturing and launch already completed.
Growth opportunities include paid and organic social media, creator and UGC marketing, subscriptions, repeat purchases, wholesale partnerships and expanding the wellness patch range.
With proof of concept already validated, the business is now ready for a new owner with the time and marketing expertise to take it to its next stage of growth.
Skills
No specific qualifications required. Ideal for someone with an interest in ecommerce, digital marketing or health and wellness. Basic Shopify, Meta and social media skills would be beneficial.
Hours
Completely flexible online business.
Lease
no lease
Employees
none
Reason for Sale
Time constraints. The owner also operates another established business and is unable to dedicate the time needed to actively market and grow Noggin Boost.
About the Business
Noggin Boost is an Australian ecommerce brand specialising in transdermal wellness patches – a convenient alternative for consumers looking to simplify their daily wellness routine.
The range currently includes Brain Fuel, developed for focus and energy, and Lights Out, designed to support a better nighttime routine. Both feature carefully developed multi-ingredient formulations delivered through an easy-to-use patch.
The brand appeals to the growing wellness and productivity market, particularly busy professionals, parents, students and the ADHD/busy-brain community seeking convenient alternatives to taking multiple daily supplements.
Approximately 11,000 packs of inventory are included in the sale, with a cost value of approximately $12,500 and potential full retail value of approximately $319,000 based on the current $29 single-pack RRP.
The sale also includes the Shopify store, established manufacturer and supplier relationships, professional branding and packaging, customer database, social accounts, email automations and marketing assets.
Products are compact and inexpensive to ship, offer high margins and repeat-purchase potential, and require very little storage space.
Since launching in late 2025, more than 900 packs have been sold, providing real-world validation of the product concept despite limited time being dedicated to marketing and growth.
The difficult startup work – product development, sourcing, manufacturing, branding, packaging, website development and initial market testing – has already been completed.
This creates an opportunity for an ecommerce entrepreneur, digital marketer or existing wellness brand to acquire a developed platform and focus their resources on growth rather than starting from scratch.
History
Noggin Boost was developed and launched in late 2025 after identifying an opportunity for convenient, easy-to-use wellness products in the Australian market.
The business progressed from product development and manufacturing through to a fully launched ecommerce brand, with the initial range successfully brought to market and purchased by customers across Australia.
The business remains early-stage, creating an opportunity for a new owner to build on the foundations already established.
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