Summary
Established in 2012, this boutique offers fashion, accessories, décor, and gifts in Melbourne’s vibrant inner north. A steady performer—ideal to run hands-on or scale with management.
Location Details
Please note: Serious inquiries only. Interested parties will be screened to ensure genuine interest and buying capacity before any business information will be disclosed.
Potential
Having organically grown over 13 years primarily through word of mouth. There's been minimal paid marketing in 6+ years or formal business/marketing plan. Despite a significant investment in our website launched in 2019, it's not yet fully utilised. Constant inquiries about "other stores" indicate untapped potential. With some fine tuning and a little investment, a new owner could leverage the strong foundations already in place for substantial returns.
Hours
Mon-Sat 10am-5pm
Sun 11am-4pm
Closed all Public Holidays
Lease
2year lease remaining as of February 2025. New lease terms can potentially be reneogtiated earlier with serious parties.
Employees
3 casual employees - between them covering all in-store shop hours so the owner can work remotely/ is not required to work in the shop
Reason for Sale
In 2012, at 24, with just a Cert IV in Business and 6 months of retail experience, I opened this store almost by accident. What began modestly has grown into a thriving, well-loved business.
A near-death experience in 2020 shifted my perspective, and I now feel ready for a new chapter. It’s time for someone new to take the reins and unlock the next level of potential for this business. I’m excited to see where it can go next.
About the Business
This well-established and successful bricks-and-mortar boutique—paired with a fully functional e-commerce store—is perfectly positioned for its next stage of growth. With over a decade of strong performance, the business enjoys a solid reputation and a loyal customer base, making it a prime opportunity for a new owner to step in and elevate it further.
The boutique offers a thoughtfully curated range of products including women’s and men’s clothing and accessories, children’s items, small homewares, books, and gifts. It has become a go-to destination for quality and dependable gift-buying—a local favourite that customers return to time and again.
Supported by a loyal and growing customer base and a shifting local demographic of high-income earners. With a minimal marketing strategy currently in place, there is significant untapped potential in expanding its online and social media presence, opening the door to even greater success.
The business stands out for its commitment to stocking Australian-designed and made products, with an emphasis on sustainability and ethical sourcing. Operational systems are well documented, including clear standard operating procedures covering all aspects of day-to-day management, ensuring a smooth transition for new ownership.
A versatile office/studio space at the rear of the store adds further potential—ideal for running side ventures, hosting workshops, or creating content to support digital growth.
Key Growth Opportunities Include:
Implementing a structured marketing strategy (not previously utilised).
Strengthening and expanding social media presence.
Activating the existing customer database through targeted campaigns.
Introducing paid advertising via Google and social platforms.
Optimising the under-utilised online store.
Exploring franchising, with frequent customer inquiries about opening additional locations.
A professionally developed, high-quality website is already in place, offering significant potential for online growth. The platform is user-friendly, well-designed, and easy to manage—no IT outsourcing required.
With strong foundations, loyal customers, and numerous avenues for expansion, this business presents an exciting and scalable opportunity for a driven new owner to build on its legacy and take it to the next level.
History
Thirteen years ago, I founded this store, and even after minimal effort post-COVID lockdowns, the business has remained resilient, proudly offering exclusive brands and maintaining a devoted customer following. We've been a cornerstone of our local community throughout. Now, it's time to entrust the business to a new owner who can seize upon its considerable growth opportunities and solid foundation. While saying goodbye is bittersweet, embracing new adventures is essential because life is too short not to pursue one's dreams!
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