Summary
One of Australia's leading e-commerce stores for premium weighted blankets, luxury bean bags and sleep products. Our mission is to help people sleep better, feel calmer, and live more comfortably.
Revenue
$850,000 pa
Rent
$0 pa
Expenses
$800,000 pa
Net Profit
$50,000 pa
Location Details
Australia-Wide
This is an e-commerce business that can be run from anywhere as there are no offices or showroom, we outsource fulfilment and manufacturing, and have an off-shore customer service team.
Potential
This business is primed for expansion, with multiple clear pathways for a new owner to scale:
1. New Product Development: Our brand and technology infrastructure are well positioned to expand into adjacent categories.
2. Our existing customer base of 248K+ provides a ready market for new launches.
3. Cost savings: Huge potential exists here for an existing e-comm player.
4. NDIS Supplier Registration.
5. UK Store Expansion and European Market Entry: We already have a UK company and store set up.
6. Wholesale & Retail Partnerships.
Skills
High Energy: You get excited about digital marketing, social media trends, and creating amazing customer experiences.
Passion for Wellness/Home: You genuinely love products that help people feel better and make their homes cosier.
E-commerce Savvy (or willingness to learn!): You know your way around a Shopify backend or are ready to jump into the driver's seat.
Entrepreneurs and Investors looking for a low-touch, growth-ready digital asset.
Hours
Live e-commerce site runs 24/7
Lease
There are no leases
Employees
1 full time WFH in Sydney, and 3 contractors in the Philippines (2 CSRs and 1 bookkeeper)
Reason for Sale
Our own personal family is growing, and with less time available to dedicate to scaling the brand, we feel it’s the right moment to pass our business on to someone with the drive and focus to take it into its next exciting phase. The business is healthy, established, and full of untapped potential—making this the perfect time for a motivated new owner to step in and accelerate its growth.
About the Business
This is an established, high performing Australian e-commerce brand specialising in premium weighted blankets, Australian Made foam-filled luxury bean bags, memory foam pillows and accessory comfort products designed to improve sleep, reduce stress and anxiety, and support sensory wellbeing. This is more than just a business — it’s a feel good brand with global potential, ready for a new owner to take it to the next level.
Why this is the perfect acquisition:
1. High-Demand, Trending Niches: The global wellness and home comfort markets are exploding. Weighted blankets are no longer just a niche product—they are a household essential for sleep and anxiety relief. Pair that with versatile, sensory foam-filled bean bags, and you have a matching set of profit centers.
2. A turnkey operation with streamlined systems, giving you more time to spend on growth and less time on logistics:
- Established relationships with trustworthy manufacturing partners in Melbourne and China
- Outsourced 3PL fulfillment center based in Sydney
- Customer Service team based off-shore who have been with the business for 6 years
- Lean operational model suitable for remote management or integration into an existing business
3. Sleek and Established E-commerce Infastructure: A high-converting, beautiful Shopify store with integrated app stacks, and a fully automated Klaviyo Email Marketing Platform make this a low touch, growth ready digital asset.
4. Location Independence: 100% E-commerce. Whether you’re on a beach in Queensland, a cafe in Melbourne, or traveling overseas, as long as you have a laptop, you are in business.
5. Thriving Social Community & Loyal Brand Base: As an established brand with national recognition in the sleep and wellness space, we have a dedicated, engaged following on social media, a robust email list, and strong repeat-purchase behaviour. We have sold to 180k customers, and our email database is 248K people.
6. Stock: Initial inventory on hand to keep sales flowing through the handover. The current value of stock on hand is just north of A$250,000.
7. Solid Revenue & Growth Potential: This business is already selling products every day of the year. There are multiple untapped expansion pathways - ideal for entrepreneurs, investors, or operators looking for a fast growing, feel good brand in a booming category.
History
Established in 2018 as a small online brand offering weighted blankets to support better sleep and reduce stress and anxiety. In 2020, the business was purchased and transformed into a fully developed e‑commerce operation. Over the years that followed, it was rebuilt into a modern, scalable online business with a strong brand identity, expanded product range, optimised fulfilment processes, and a loyal national customer base. This has positioned the business as a recognised leader in the sleep‑wellness space.
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